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Marketing Audits
Do you know
whether your marketing
communications and sales
activities are performing
acceptably? Is your marketing
process properly aligned with
your sales process? And do you
know whether your people have
the information and systems they
need to properly sell to and
serve customers? This is the
kind of knowledge discovered
after performing a marketing audit.
Matrix Marketing Group is in the
business of helping companies
increase the impact of marketing
support on sales productivity
and effectiveness.
Benefits of marketing audit
include:
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Getting
multiple perspectives.
Customers often turn out
to be the key group to
interview since many
companies do not fully
understand the impact of
their marketing efforts |
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Independent and
objective review of a
company’s marketing
programs, its
performance and new
opportunities |
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Competitive analysis.
Learn how your efforts
stack up against your
competitors’ |
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Action-oriented
recommendations to help
focus managerial efforts
on high-impact changes |
Today, CEOs
have less faith that their sales
and marketing budgets are
properly aligned with what needs
to get done. For example, Marketing VPs
may
use costs per lead as a metric
but according to a recent Harvard
study, 80% of these leads are
never acted upon by the Sales
team. While
this might fuel your suspicions
about the competence of your
own Sales organization, a more
likely reason for this problem is because
Salespeople are unequipped to
effectively convert the leads.
Take the
marketing assessment test today
and see where you stand. Just
click here:
Marketing Assessment>>>
Matrix Marketing Group's strategic
audits can help your company
address these challenges too.
To schedule a
marketing plan audit
click here >>
Learn more about
our solutions Click Here:
more >> |
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