What Prevents Companies from Executing Their Strategies?
Altogether now: "All we have to do now is execute." So speak executives and managers in high-tech executives throughout the land(s) every day. It sounds like a litany - because, for some mysterious reason, it's so difficult to do. Though I have alluded to it occasionally in past editions, I have not previously presented an analysis of the reasons why technology organizations experience such difficulty executing even apparently straightforward decisions, whether it's related to launching a new product, entering a new market, or putting a new alliance relationship into practice. So in this latest Back to Basics article, I shall explain what I see as the causes of the problem, then talk about one or two keys to enhancing the "actionability" of management's decisions on a day-to-day basis.