Content marketing’s moment has passed, yet it remains extremely important for most B2B and B2C companies. By telling your brand story and differentiate it, you have to start thinking like a media company when it comes to content. For many marketers that have not worked in public relations or for a media outlet so this can be a challenge. Start with your brand story and build out your content marketing plan and you will be ready to go.
Content is not any less relevant than it has been. In fact, content spending will grow exponentially over the next few years. And yet, marketing budgets make up only a fraction of the money spent on content by a typical company in a given year.
I'm going to run you through some of the basics and a process to build a robust marketing content strategy.