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Matrix Marketing Group | Marketing Blog

12 Lead Magnet Ideas To Drive More Leads

 

I hear this all the time from prospects, partners, and our readership. Have you heard this before?

  • WEBSITE TRAFFIC IS LOW: “Our website sucks! It’s not getting any traffic and it doesn’t capture any leads for our sales team.”
  • BLOGGING ISN’T WORKING: “We putting in tons of resources and effort into blogging but isn’t paying off.”
  • PROSPECTING ISN’T WORKING: “Our sales teams are having a very difficult time getting the attention of new prospects. And, what used to work, no longer does.”

If you are experiencing any of these issues, well read on… 

Topics: generate leads sales leads


The Top 10 Manufacturing Blogs On The Web

The Best Of The Best

What makes the best manufacturing blog? That can signify a rather subjective question that remains dependent on whom you ask. There are hundreds of manufacturing publications, many of which deserve acknowledgment for their unique positioning and industry perspectives. Lucky for you, though, I love digging through analytics and putting data points behind my decisions. This top manufacturing blogs list has pulled the most read, talked about, and shared websites to one location so they can duke it out for the first place spot. 

Topics: manufacturing marketing


A Sales Ready Lead Defined: The Marketing to Sales Handoff

 A Sales Ready Lead Defined: Sales and Marketing Alignment

How many lists do you need to weed out to get a qualified lead? How many people must you connect with to qualify a need? How many qualified opportunities must you develop to write a proposal? How many proposals must you write to close a sale? 

Topics: fix your marketing and sales funnel


How To Use Hubspot Sales

The Correct Way!

Hubspot's pet project Sidekick has recently taken the stage as the full-fledged sales service: Hubspot Sales. The average review rating has been less than glowing, coming in below two stars since its release. Our first reaction at Matrix Marketing Group was to investigate how a well-liked marketing automation solution, like HubSpot, could be voted down so quickly. The comments read similarly to "Useless", or "Destroyed my experience, no choice but to uninstall!" That is a strong, negative response that could be easy to piggyback and naturally users could move onto another solution.

Topics: Hubspot Sidekick Hubspot CRM Hubspot Sales


Is There Any Way of Closing Deals in Today's Corporate Marketplace? [Part III]

Winning the Competition for Corporate Funds

This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure you have the right information to get started. Part two showed how  Marketing can Support “Provocation-based Selling" and help B2B sales teams and executives to close more deals.

Topics: Marketing sales


10 Things to Include in your Manufacturing Marketing Plan

A couple of weeks ago we put into place the first five steps of our manufacturing marketing plan (Check it out here!). We took into overall account strategy and then started to dive into the tactical underlying processes for each section. To recap, we discussed the importance of:

  1. Situational Review
  2. Current Marketing Report
  3. S.M.A.R.T Goals
  4. Buyer Personas & Target Audience 
  5. Software Stack Selection
Topics: Marketing Plan Audit manufacturing marketing Manufacturing


Is There Any Way of Closing Deals in Today's Corporate Marketplace? [Part II]

Winning the Competition for Corporate Funds

This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have the right information to get started. In part two, you’ll learn how to use hand-to-hand combat required for the B2B sales teams and executives to close deals.

What do you do with struggling salespeople or sales team? It's a problem that's vexed corporations and start-ups; sales managers and CEOs.

Topics: sales systems sales process


Is There Any Way of Closing Deals in Today's Corporate Marketplace? [Part I]


Winning the Competition for Corporate Funds

This post is part of a series to help B2B organizations improve sales and marketing cooperation. In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success.

“Because of the state of euphoria over what (software vendors) thought they could deliver, there was a time over the past two or three years where they over-promised and dramatically under-delivered. And they didn't have a great tendency to listen.”     

- Steve David, CIO at Procter & Gamble

Topics: sales pipeline sales systems sales


Jump-Starting the Process of Re-energizing Your Organization



Realigning your organization for today's economic climate

Take a look at these two lists, first the one on What's OUT in terms of key vectors driving the goals and design of businesses throughout the naughty nineties, then the What's IN list now, describing the key parameters in place today:

Topics: business strategy strategy execution


How Winning Companies Close the Strategy-to-Execution Gap

What Prevents Companies from Executing Their Strategies?

Altogether now: "All we have to do now is execute." So speak executives and managers in high-tech executives throughout the land(s) every day. It sounds like a litany - because, for some mysterious reason, it's so difficult to do. Though I have alluded to it occasionally in past editions, I have not previously presented an analysis of the reasons why technology organizations experience such difficulty executing even apparently straightforward decisions, whether it's related to launching a new product, entering a new market, or putting a new alliance relationship into practice. So in this latest Back to Basics article, I shall explain what I see as the causes of the problem, then talk about one or two keys to enhancing the "actionability" of management's decisions on a day-to-day basis.

Topics: strategy strategy execution


 

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