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Matrix Marketing Group | Marketing Blog

B2B Leads Do Grow On Trees

Every fall my family likes to go to the local orchard and hand pick apples that grace our table with the tart-sweet crunch of Fuji, Crispin and McIntosh.

How to Generate Sales Leads that Rock

Sales leads should be like Christmas music during the holidays -- you should find them everywhere.

To find out how to generate sales leads, start by looking at your sales history. Ask yourself the following questions:

  • Where have our sales leads traditionally come from?
  • Are those leads declining or increasing?
  • What type of people or businesses buy our products and services?

Once you have the answers you'll be able to figure out how to find more leads. Understanding your target buying audience is the first and most crucial step toward developing a more effective lead hunting process.

The CMO's Role in Technology

Marketing is becoming one of the most technology-dependent functions in business. In 2012 the research and consulting firm Gartner predicted that by 2017, a company’s chief marketing officer would be spending more on technology than its chief information officer was. That oft-quoted claim seems more credible every day.

Topics: Blog cmo

Matrix Marketing Group Wins Twinstar Account

Leading Enterprise Content Management Integrator
Chooses Matrix Marketing Group for Marketing Services

DENVER, CO. – November 10, 2015 – Matrix Marketing Group, LLC, a performance-driven Denver marketing agency, today announced that Twinstar, Inc., a Colorado-based Enterprise Content Management (ECM) company, has hired Matrix Marketing Group to provide marketing services including marketing strategy, lead generation, and sales enablement.

5 Quick Ways for B2B Companies to Generate Quality Leads

Let's face it, quality B2B leads are your company's bread and butter. Unfortunately, they can also be a marketer's worst nightmare. 

Matrix Marketing Group Wins SCApath Account

Leading Consulting Firm Signs Matrix Marketing Group as Marketing Partner

DENVER, CO. and BOULDER, CO. – November 3, 2015 – Matrix Marketing Group, LLC, a leading provider of marketing solutions for growing revenue, today announced that SCApath, a Boulder-based consulting firm that specializes in supply chain solutions, has signed an agreement with Matrix Marketing Group to provide marketing services, including strategy, sales enablement and content marketing.

Topics: Marketing Matrix Marketing Group scapath

5 Ways to De-Stress Your Marketing Team

If you're marketing team is feeling the pressure, that's bad for business. Effective marketing requires both creative energy and efficiency, and neither is fueled by stress. The modern marketing team is increasingly accountable for the bottom line, and that larger responsibility is best weathered by a team that has the right tools.

Topics: marketing team

7 Ways Outsourced Marketing Can Elevate Marketing Leaders

As a marketer, you are always trying to execute new and innovative ideas that will help a business grow. And with so many moving parts in each successful marketing campaign, it's no surprise that marketing leaders often reach out for extra help.

Topics: cmo inbound marketing agency Outsourcing marketing

Why Your Marketing Group Needs to be Tech Savvy

If you’re considering partnering with a marketing group to develop your brand and increase leads, understand that the industry has been rocked by the explosion of streaming media — and what has become a digital revolution.

Today, the adoption and near-worship of Internet technology on handheld devices and every other screen imaginable, has allowed unprecedented access to research that heavily influences the sales cycle.

Topics: high tech marketing group

Tips for Finding the Right Marketing Agency

Finding the right marketing agency is one of the most important decisions you can make for your business in today’s competitive marketplace. No matter what type of business you’re promoting, a good agency can help your business grow — or eventually destroy it.

Topics: marketing outsourcing tips marketing agency strategy