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Matrix Marketing Group | Marketing Blog

Is There Any Way of Closing Deals in Today's Corporate Marketplace? [Part III]

Winning the Competition for Corporate Funds

This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure you have the right information to get started. Part two showed how  Marketing can Support “Provocation-based Selling" and help B2B sales teams and executives to close more deals.

Topics: Marketing sales

10 Things to Include in your Manufacturing Marketing Plan

(Part 2 of 2)

A couple of weeks ago we put into place the first five steps of our manufacturing marketing plan (Check it out here!). We took into overall account strategy and then started to dive into the tactical underlying processes for each section. To recap, we discussed the importance of.

  1. Situational Review
  2. Current Marketing Report
  3. S.M.A.R.T Goals
  4. Buyer Personas & Target Audience 
  5. Software Stack Selection
Topics: Marketing Plan Audit manufacturing marketing Manufacturing

Is There Any Way of Closing Deals in Today's Corporate Marketplace? [Part II]

Winning the Competition for Corporate Funds

This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have the right information to get started. In part two, you’ll learn how to use hand-to-hand combat required for the B2B sales teams and executives to close deals.

What do you do with struggling salespeople or sales team? It's a problem that's vexed corporations and start-ups; sales managers and CEOs.

Topics: sales systems sales process

Is There Any Way of Closing Deals in Today's Corporate Marketplace? [Part I]

Winning the Competition for Corporate Funds

This post is part of a series to help B2B organizations improve sales and marketing cooperation. In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success.

“Because of the state of euphoria over what (software vendors) thought they could deliver, there was a time over the past two or three years where they over-promised and dramatically under-delivered. And they didn't have a great tendency to listen.”     

- Steve David, CIO at Procter & Gamble

Topics: sales pipeline sales systems sales

Jump-Starting the Process of Re-energizing Your Organization

Realigning your organization for today's economic climate

Take a look at these two lists, first the one on What's OUT in terms of key vectors driving the goals and design of businesses throughout the naughty nineties, then the What's IN list now, describing the key parameters in place today:

Topics: business strategy strategy execution

How Winning Companies Close the Strategy-to-Execution Gap

What Prevents Companies from Executing Their Strategies?

Altogether now: "All we have to do now is execute." So speak executives and managers in high-tech executives throughout the land(s) every day. It sounds like a litany - because, for some mysterious reason, it's so difficult to do. Though I have alluded to it occasionally in past editions, I have not previously presented an analysis of the reasons why technology organizations experience such difficulty executing even apparently straightforward decisions, whether it's related to launching a new product, entering a new market, or putting a new alliance relationship into practice. So in this latest Back to Basics article, I shall explain what I see as the causes of the problem, then talk about one or two keys to enhancing the "actionability" of management's decisions on a day-to-day basis.

Topics: strategy strategy execution

A Letter to the CMO of a Software Firm from the CFO

Salespeople Only spent One-Third of Their Time Selling Last Year - What?

From field sales reps to operations to sales leaders to marketing managers, everyone is on the hook for revenue growth and flawless execution. So what's driving these trends to move toward a new modern sales methodology?

Topics: cmo Marketing ROI cfo

10 Things to Include in your Manufacturing Marketing Strategy

Generating a comprehensive marketing strategy that stands above the noise in an over-populated manufacturing industry can be difficult. Time is a scarce and precious resource so focusing your project efforts is a must. But how can you measure the return on investment of your marketing programs? With today's competition setting the bar higher than ever, your manufacturing marketing strategy needs to be exhaustive. Don't worry, though, Matrix Marketing Group has compiled what your marketing strategy needs to succeed. So take a quick step back, and dive into this challenge head-on. This is part one of a two part series.

Topics: manufacturing marketing Manufacturing Marketing Strategy

Marketing and Sales Alignment Is Crucial To Your Business. Learn Why!

How to Eliminate the Sales and Marketing Silos and Boost Your Teams Performance for Technology Companies

You've heard this before, the "he said, she said" debate between sales and marketing. CEOs feel like they are a counselor or referee. Ask each member of the team and you might get a different answer why the functional sales and marketing teams are not aligned Just look at the photo above, what do you see?

Sales and marketing alignment is critical for any business's success. According to a survey from Demand Metric, 66% of organizations reporting complete alignment achieved their revenue goals, compared to 41% who reported no alignment. And, 80% of respondents said their sales and marketing processes are integrated achieved their revenue goals, while only 36% of those who report no integration made theirs.

Topics: sales sales and marketing effectiveness

Content Marketing Road Map - How to Build Your Own Content Plan

Content marketing’s moment has passed, yet it remains extremely important  for most B2B and B2C companies. By telling your brand story and differentiate it, you have to start thinking like a media company when it comes to content. For many marketers that have not worked in public relations or for a media outlet so this can be a challenge. Start with your brand story and build out your content marketing plan and you will be ready to go.

Content is not any less relevant than it has been. In fact, content spending will grow exponentially over the next few years. And yet, marketing budgets make up only a fraction of the money spent on content by a typical company in a given year. 

I'm going to run you through some of the basics and a process to build a robust marketing content strategy. 

Topics: blogs content marketing infographics


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