Generating a comprehensive marketing strategy that stands above the noise in an over-populated manufacturing industry can be difficult. Time is a scarce and precious resource so focusing your project efforts is a must. But how can you measure the return on investment of your marketing programs? With today's competition setting the bar higher than ever, your manufacturing marketing strategy needs to be exhaustive. Don't worry, though, Matrix Marketing Group has compiled what your marketing strategy needs to succeed. So take a quick step back, and dive into this challenge head-on. This is part one of a two part series.