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Key
Business Issues
Matrix Marketing
Group provides real world
answers to the four basic
reasons why most business-to-business
(B2B) marketers
struggle to increase share and
distribution in the $3.9
trillion small to mid sized business market:
Poor targeting, uneven data
quality, ineffective direct marketing
performance, and an inability to
make partner channels work
effectively.
Key business issues
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Generate
more leads, reduce the
sales cycle, and convert
more leads into
customers
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Increase
your sales revenue and
generate greater
profits
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Improve
the return on your
current marketing
investment
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Follow a
well-defined and fully-integrated strategic
marketing plan without
increasing headcount and
overhead
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Need to train your
business to be
market-driven and
customer-centric
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Create reliable
and
predictable sales
forecast
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Improve
customer loyalty and retain
more customers
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Provide a
marketing department
(interim)
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Drive
more profits with the same
marketing budget
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Better align and
integrate sales and
marketing for increased
profitable growth |
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Strategically reduce
the sales cycle and increase
close rates |
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Eliminate
unprofitable sales and
marketing tactics |
Businesses will spend billions of
dollars in 2006 to market
their product and service, and
most of that money will be
wasted. And, small to mid size businesses cannot afford to
spend money on non-value added
activities. Any
marketing that does not directly
create sales or qualified leads
is wasted dollars, and while the
Fortune 1000 might have deep
pockets to spend on advertising,
small to mid sized businesses do not. We can help.
Below is a
diagram that shows a typical
buying cycle. At
any point across the phases a
prospect may drop out thus
either leading to a longer
purchase time
to or no sale at all.
Once you have identified where
the bottlenecks (or conversion
rates) are along this cycle and the
underlying cause, you can begin
to apply corrections by developing
and coordinating a creative,
targeted approach to increase
profitable growth for your
organization.
Matrix Marketing
Group helps companies increase
their sales effectiveness and
growth by identifying the
bottlenecks (shown by the red
arrows) across the buying cycle
quickly. Once these are
identified, we can then apply
the proper resources to help
increase sales, gain shorter
sales cycles, make larger sized deals,
reach higher close rates, focus
resources, and increase
profitable revenue growth. And,
Matrix Marketing Group can help
you achieve all of these
improvements simultaneously. The
diagram below shows you the
desired state.
Call us today
at 415-738-2326 and we
can help.
Learn more about
our solutions
click
here>> |
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