Watch this video: Pay-for-Performance PR
Click to WATCH how a Pay for Performance Public Relations program can help your business!
Maybe you’ve been doing public relations on your own, hired a freelancer, or worked with a retainer-based PR agency and just have not seen the results you expected. But before we go any further let’s be upfront. This type of program is not for everyone. To be successful using a Pay for Performance PR program one must ask them self the following questions.
- Do I have a public relations (PR) program in place and have I worked with media outlets before? Or maybe a PR agency?
- Do I know our buyer(s) persona?
- I’m I aware of where our prospects and customer get information about our products/services?
- Do I have a monthly public relations budget?
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