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Phone: 802-735-2344

 

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  Presentation
 

 

Why Matrix Marketing Group's PR Team?

 

Pay-for-Performance Public Relations: It’s out there, but is it right for you?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Public Relations

       PR With a Business Development Focus

Today’s world of public relations and marketing communications is increasingly complex. There is not one single service or deliverable that can help you reach your desired results in the market. That is why we offer a holistic approach with well orchestrated tactical delivery.

Are you challenged with these issues?

 
The company's marketing messages are poorly executed and become highly diluted by the time a customer hears it
Our customer is missing the connection between our solutions and the impact on their business objectives (no alignment or value)
The company's value proposition is not taken to the executive level and connected with their core business issue
Our sales organization is still trying to be all things to all people and we can tell if it is a weak marketing strategy or lack of execution

 

Here’s a sampling of some of our PR services:
Communications Strategy
 
Communications Audit and Measurement
Communications Strategy Development
Positioning and Messaging Training
Executive Communications Planning and Counseling
Media Relations
 
Targeted Media Contact and Relationship Building
Media Analysis
Editorial Opportunities Research and Development
Proactive Media Relations
Onsite, Live and Online Media Events
Pay-for-Performance Public Relations (No Retainers)
Corporate Communications
 
Event Launches
News Announcements
Speaking Opportunities Research/Placement
Editorial Services – releases, backgrounders, bylined articles, case studies
Industry Analyst Relations
Analyst Relations and Communications
Interactive Press Room Analysis and Development
Marketing and Online Communications
 
Web site Strategy – development, outreach and promotion
Web Content Development – Web pages, press materials
On-line Press Meetings & Events
Specialty PR/Communications Web sites
On-line Competitive Intelligence
E-Mail Campaigns – direct e-mail, e-newsletters
Blogs
Marketing Communications (MarCom)
 
Strategy and Campaign Development
Corporate Logo Design
Collateral Development – design, writing, targeting
Presentations Design and Development
Newsletters

Our approach:

(Click on Diagram to Enlarge)

 

 

Check out our Small Business Paks more >>>

In a competitive business environment where a company’s visibility is as critical to market success of its products or services, Matrix Marketing Group's Public Relations (PR) Team  focuses on strategically positioning a company within the right industry and business channels — effectively and efficiently.

While advertising, direct response and other communications are valued marketing methods because of their ability to deliver direct sales messages to defined target audiences, public relations adds an important element to these efforts by helping build image and enhance a client's reputation. Through this added capability, public relations dramatically increase the effectiveness and impact of a well-planned and coordinated communications program.

Deploying specialized programs and a tailored mix of communications tools, Matrix Marketing Group proactively highlights corporate strengths with unique, relevant and consistent messaging that enhances corporate recognition and technical credibility in the marketplace.

Matrix Marketing Group's PR team lends its market industry expertise, industry relationships and strategic thinking to create exposure that exceeds expectations.

We help our clients communicate effectively with customers, prospects, analysts, investors, employees, and the media. Based on our client’s objectives and target audience, we conduct research, define the strategy and drive the program with strategic positioning statements, key messaging and overall content development. We then oversee the execution of all program elements and measure the results.
 

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  Customer Quote

"Matrix Marketing Group’s public relations service gave us access to a low risk, experienced marketing firm at an affordable price. They are very responsive, attentive to details, and consistently over deliver."

Mark Jewell,

President of Digital Immersion Software

 

 

"Matrix Marketing Group's process provided valuable insights into our competitive landscape and focused us on a targeted and actionable strategic messaging platform."

Tom Murphy,

CEO and President, AlwaysOn Communications


 

 

 
 
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