Weekly Must Reads

Dropbox hacked? After a spam attack earlier this week, the file-sharing service is investigating a possible security breach. Inc.com.

Sales Metrics: Invented in 1898 by St. Elmo Lewis, the customer buying cycle, proposed that buyers go through a buying process: from awareness to interest to desire to action…more Matrix Marketing Group

Bottled up rage: New York City has banned giant sodas. SodaStream’s CEO wants to rid the world of plastic soft drink bottles and cans, too. Forbes.

Fed up: Tax breaks create jobs? $250,000 is a lot of money? All government incentives are useless? Hogwash, says small-business owner Gene Marks. Huffington Post.

Terrible at hiring? Here’s why most start-ups are terrible at hiring, and how they can improve. Charlie O’Donnell. (Hat tip: StartupDigest Reading List)

Preparing to fire: Every CEO likes to say she runs a great company. It’s hard to tell whether the claim is true until the company or the CEO has to do something really difficult. Firing an executive is a good test, according to Ben Horowitz. Ben’s Blog. (Hat tip: StartupDigest Reading List)

Hacker protection: Banks are being held liable for small-business accounts hit by cyberthieves. WSJ.com.

Dealing with it: Daily deal sites are a bane for many small businesses, but a new study finds they might be worth it after all. Entrepreneur.com.

The friendlier skies: The CEO of TheKnot.com on why entrepreneurs should fly first class. Inc.com.

Small-biz washing? Politicians left and right call small firms the lifeblood of the economy, even in supporting policies that have little to do with them. Bloomberg Businessweek.

PR Department

PR Department