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Pay-for-Performance Public Relations: It’s out there, but is it right for you? Click here to download article.

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Recent Press Releases

 

MATRIX MARKETING GROUP EXPANDS TO STEAMBOAT SPRINGS

DENVER and STEAMBOAT SPRINGS, Colo. – Matrix Marketing Group, Inc., a full service marketing and public relations firm, announced today that it has opened an office in Steamboat Springs to service the growing demand for small to midsized marketing services in the Western Slope region. The Steamboat Springs office expands Matrix Marketing Group’s ability to offer local sales and support services to its fast growing base of prospects in the region.

Businesses in Colorado have been strong adopters of Matrix Marketing Group services particularly in the small to midsized companies where affordable and result driven marketing solutions are critical. Key customers in the region using Matrix Marketing Group solutions include DPI International, JCIT International, AE Seven, Signature Stone, Always On Communications, Core Capital Group, Heiberg Consulting, Rocky Mountain Stonescapes, Cherokee Consulting, Gauss Boys, Evak-Pak Company, ExTek Computer Services, Snowy Mountain Adventures, Reliable Oil Change, To the Pin, Corona Solutions, Streamline Systems and Lockton Benefit Group.

 

Ae Seven SELECTS Matrix Marketing Group, Inc. to Provide Company’s outsource marketing program

DENVER, Colo. and FORT COLLINS, Colo., Matrix Marketing Group, Inc., today announced that it has been hired by AE Seven, LLC to provide full-service marketing outsourced services.

AE Seven, LLC is a multi-discipline architectural firm of highly experienced professionals averaging more than 20 years of experience. The firm specializes in architectural design solutions that offer a unique balance between vision, SMART Design and maximum functionality that allows for its client’s distinctive style while providing cost-effective and profitable success. AE Seven’s complete experience and expertise includes office, retail, mixed-use, commercial, governmental, church and resort-hospitality projects.

 

Matrix Marketing Group on a Roll, New Business Wins Includes Citizen Empowerment Group and Rocky Mountain Stonescapes 

DENVER, Colo. and FORT COLLINS, Colo., Matrix Marketing Group, Inc. announced today a rise in of new business wins, including Citizen Empowerment Group and Rocky Mountain Stonescapes.

“We're honored to be associated with such diverse and respected businesses and our work for them will reinforce what we do best here at Matrix Marketing Group, which is provide outstanding client service and helping our clients grow profitability,” says George Schildge, president and CEO of Matrix Marketing Group.  “Our new clients are focused in their respective corporate, legal and construction industries and will receive the full benefit of our branding, marketing and public relations expertise.”

 

INSTILL® CORPORATION SELECTS
Matrix Marketing Group, Inc. to Provide Company’s Pay-for-Performance PR Services

Matrix Marketing Group, Inc., today announced that it has been hired by Instill® Corporation to provide Pay-for-Performance Public Relations services.

Instill® Corporation is the leading provider of technology solutions and services for the nation’s multi-billion dollar foodservice industry. Its unique combination of supply chain information services and analytic applications give foodservice personnel the information needed to make decisions that ultimately reduce costs, grow revenue and improve quality.  Matrix Marketing Group will offer its innovative Pay-for-Performance Public Relations services and will work to build awareness among key industry media targeted by Instill®

 
Greeley-based Signature Stone Enlists

Matrix Marketing Group

Matrix Marketing Group Hired to Supply Company’s Marketing Services

Matrix Marketing Group, Inc., today announced that it has been hired by Greeley-based stone manufacturer Signature Stone to provide high-quality marketing support and services.

MATRIX MARKETING GROUP WINS OCI ACCOUNT

Benefits and Risk Assessment Software Firm Sign up for Market Research Program

Wyoming-based benefits and risk software developer OCI signed Matrix Marketing Group to provide top-tier market research and assessment for its solutions, unique online benefits and risk system.

OCI was founded in 1984, and has been delivering integrated information exclusively over the Internet since 1997. OCI continues to refine its technology platform and solution mix to provide critical management information in real time, over the Internet. Since 2000, OCI has operated as an Application Service Provider (ASP) – using its flexible development approach to rapidly deliver integrated information solutions. Additionally, OCI hosts its solutions, managing all aspects of the technology so its customers can focus on managing their business.

MATRIX MARKETING GROUP HIRED BY CENTERSTONE TECHNOLOGIES Matrix Marketing Group to Provide Pay-for-Performance PR Services

Matrix Marketing Group, Inc. today announced that it has been hired by Denver-based, CenterStone Technologies, Inc. to provide Pay-for-Performance public relations and marketing services.

CenterStone Technologies is the recognized leader in sales order management solutions for specialty retailers throughout North America and Europe. Matrix Marketing Group will work to build awareness among key industry verticals as targeted by the client. The companies have agreed to collaborate in positioning and reconfirming CenterStone Technologies as the leader in online sales order management.

“Matrix Marketing Group’s Pay-for-Performance program is a great tool for us right now. Their unbundled services offer us more flexibility and provide us the highly qualified expertise we are looking for. Plus, we are a results-oriented company and with this program we only pay when Matrix Marketing Group generates results,” said Peter O’Neil, executive vice president of sales and marketing for CenterStone Technologies.

"Companies like CenterStone Technologies are a good fit for us," said George Schildge, president and CEO of Matrix Marketing Group. "They understand the value we are offering them with this new trend-setting, unbundled pricing model for public relations media placement services. And they fit our Pay-for-Performance model well because they have a great story, which we will help them tell.”
 

Pay-For-Performance PR Launched to Meet Market Demand
Matrix Marketing Group Defines Program to Eliminate Publicity Risks, Guarantee Results

Matrix Marketing Group today announced the full rollout of its new Pay-for-Performance Public Relations program designed for small to mid-sized businesses.

Events earlier this year in Los Angeles (see below) and elsewhere have placed traditional annual-service public relations agreements and monthly retainers under the microscope. The result has been a marketplace asking for a new public relations model that includes performance-centric fees and monthly accountability statements in place of retainers. These same features are key elements in the Pay-for-Performance Program. Click here for full release>>
 

MATRIX MARKETING GROUP EXPANDS WITH OFFICE TO SERVE UTAH AND INTERMOUNTAIN WEST

 

Matrix Marketing Group, Inc. today announced that it opened a new office this week in Kaysville, Utah to expand its geographic reach and work closely with Utah-based accounts.

Matrix Marketing Group, a sales and marketing firm, helps companies grow faster and more cost effectively than traditional ad, public relations, or marketing agencies. Its professionals blend their business acumen, sales and marketing know-how and creative insights to gain holistic insight and capability to coordinate a complete solution to drive profitable growth. Matrix Marketing Group offers the following services: marketing and sales consulting, outsourced marketing services, marketing communications, and sales and marketing workshops.

"This announcement reaffirms our commitment to the Utah region,” said George Schildge, president and CEO of Matrix Marketing Group. “We are focused on helping businesses with their marketing strategies and tactics so they can hone their growth strategy and grow profitably.”

Schildge selected Utah for expansion due to what he sees as a business-friendly environment.

“Utah is the center of a multi-state region where work ethic is very high, and entrepreneurialism is blossoming...and that's the profile of a market that Matrix Marketing Group is designed to serve,” commented Schildge.

“The small and mid-sized companies typically do not have the resources to take their growth objectives to the next level,” Schildge added. “By providing them with holistic insights and a coordinated approach we are able to deliver results and help them meet their business objectives.”
 

MATRIX MARKETING GROUP HIRED BY DPI INTERNATIONAL
Matrix Marketing Group Helps DPI International with

Branding During Merger

 

Matrix Marketing Group, Inc. today announced that it is helping DPI International, located in Broomfield, Colorado, to create a launch strategy and branding. DPI International was recently purchased by Apollo Capital Group, located in Canada.

DPI International develops, manufactures and distributes Access Control Systems. DPI International, formerly Dorado Products, was recently formed by the Apollo Capital Group to represent a new market emphasis on taking our core products to a worldwide audience. They have a 25-year history of access control system development and implementation, which include systems in several federal prisons and international airports.

"Matrix Marketing Group makes great things happen," said Joe Cruz, COO at DPI International. "They are consummate professionals whose attention to detail and willingness to go the extra mile is valuable in helping us re-launch under our new name."

"Companies like DPI International are good fits for us," said George Schildge, president and CEO of Matrix Marketing Group. "We designed and created all the corporate identity guides and collateral material to give them a consistent image and identity."

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MATRIX MARKETING GROUP HIRED BY STREAMLINE SYSTEMS
Matrix Marketing Group Helps Streamline Systems Launch Microsoft Axapta Practice

Matrix Marketing Group, Inc. today announced that it signed an agreement with Streamline Systems, located in Greenwood Village, Colorado, to create a launch strategy and branding. Streamline Systems' objectives are to launch and drive awareness for its new Microsoft Business Solution- Axapta and Industrial Equipment Solution into the Rocky Mountain Region to accelerate its growth strategy.

Streamline Systems, a leading Certified Microsoft Business Solution Partner, based in Colorado that specializes in preconfigured Axapta ERP solutions nationwide for the Industrial Equipment Industry. Streamline Systems helps companies drive revenue growth and cost reduction for their clients, creating customized strategies that serve as roadmaps for business execution. Streamline Systems delivers better business results for their clients in the Industrial Equipment sector.

"Matrix Marketing Group is top-notch. They contributed greatly to positioning a complex set of product lines and new technologies to a focused set of customers," said Larry Cohn, VP of Business Development and Senior Partner at Streamline Systems. "Matrix Marketing Group architected the right strategic communications vehicles to reach our new audiences effectively, and managed excellent creative resources."

"Working with Streamline Systems was a perfect fit," said George Schildge, president and CEO of Matrix Marketing Group. "We are ready to launch Streamline Systems' new product Industrial Equipment Solution with proven, practical methods to drive profitable growth."

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Matrix Marketing Group Launches Marketing Plan Audit to Increase Marketing Effectiveness and Sales Results

Matrix Marketing Group today announced its second generation Marketing Plan Audit in response to companies’ needs to boost sales. The Marketing Plan Audit is a proven process to help companies improve their effectiveness of marketing and support activities.

A marketing plan audit is an examination of a company’s – or business unit’s – marketing environment, objectives, strategies, and activities with a view to determine problem areas, opportunities, and recommending a plan of action to improve the company’s marketing performance. The marketing plan audit examines six major component of the company’s marketing situation: marketing environment; marketing strategy; organization; systems; and productivity.

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MATRIX MARKETING GROUP WINS CONTRACT TO LAUNCH NEW COMPANY FOR ALWAYSON COMMUNICATIONS

Matrix Marketing Group, Inc. today announced that it signed an agreement with AlwaysOn Communications, located in Denver, Colorado, to launch its new business. The Agreement includes developing and implementing a strategic marketing plan targeting the voice and fax communication needs for small and home-based businesses, entrepreneurs, and mobile professionals in the Denver metro and surrounding areas.
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