Agile Project Management Approach

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Our agile marketing approach allows us to get more done, get the right things done, adapt to change and improve communications with our clients.

Discovery

This stage is about destination thinking. Where you want to go. It entails systematic planning. We start by building a data advantage by pulling in relevant information, analyzing the data, turning it into relevant business insights, and then delivering those insights into action.

The discovery phase needs to be based on a thorough understanding of today’s customer decision path. In this phase, we do our homework to ensure success. Here is the highlight of the discovery phase:

  • Complete a marketing assessment
  • Analyzes the data to identify the opportunities
  • Prioritize marketing goals
  • Conduct discovery research

Design

Involves the creation of strategic marketing activities, agile marketing processes, pricing programs, products, and experiences that the brand delivers to customers. Matrix Marketing Group’s help you figure out where you are going and then doing it. Here is the highlight of the design phase:

  • Calculate marketing budget
  • Building marketing scorecard
  • Set prime goal values
  • Define and segment the target audience
  • Branding–personas, buyers journey, content assets, and messaging
  • Catalog digital content assets
  • Develop project center and campaign tracking

Delivery

In the delivery, phase, our agile marketing approach is about getting things done. Getting the right message and offerings to your customers across a range of digital touchpoints and channels. Orchestrating the delivery of your product or service offerings across marketing channels requires operational excellence and organization that understanding agile processes.

  • Launch marketing campaigns
  • Iterate ideas and programs based on data, not on what we think
  • Reporting marketing campaign performance
  • Adapt activities based on performance

Let Us Help You Create A Marketing Growth Engine

We Help Start-ups and Small Businesses Grow Efficient, Predictable Revenue Faster.

Market Maker

Matrix Marketing Group can help craft and communicate your company’s vision, turning that vision into a long-term strategy for pioneering new markets for your company to dominate.

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Customer-Centric

We put the customer at the heart of everything — a deeper understanding of your target customers (and your customers’ customers). We use proven methods for defining a product’s value and credibly communicating to your target customers.

Metrics-Driven

We use reliable market intelligence to identify where to compete, particularly across digital channels where there’s lots of growth. We believe and have created a culture of accountability across our agency and with our clients by setting the right metrics to real results, not just to emotions. 

Results Focus

Matrix Marketing Group assumes a long-term, integrated perspective, rather than the short-term horizon that sales departments usually embrace. However, we do commit to short-term wins where possible.