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Matrix Marketing Group | Marketing Blog

Simplify Your Marketing Technology Toolbox

Marketing Technology Today

Marketing technology, also known as martech, is the mixing of technology and marketing techniques aimed at streamlining the ever-changing role of the marketer, especially those working in the digital marketing space. As marketing goes through its digital transformation, the duties of the marketer are evolving as well. To address this issue, martech companies are popping up at a rapid rate to provide marketers with tools that automate some of their responsibilities. As shown by Scott Brinker’s, now well-known infographic, the number of marketing technology companies has exploded from only 150 in 2011 to now more than 5,000 companies in 2017.

Why do Companies Outsource Marketing?

The Digital Marketing Talent Gap

Determining whether to outsource marketing or keep it in-house is an age-old issue. It continuously comes back to the same problem; it's hard to find talented individuals who fit precise roles and keep them utilized 100% of the time. So, most marketing teams experience some mix of fill the generic positions and supplement the rest.

Topics: Outsourcing marketing

Prepping for 2017 Denver Startup Week

Denver Startup Week is only a week away, and as years previous, this year’s event will be bigger and better than ever with more than 300 events scheduled. Such a large event can be a bit overwhelming, so we created a 2017 Denver Startup Week Schedule Guide to help you create your schedule based on the topics you’re most interested in.

The 9 Best Tech Companies in Colorado

The marketing efforts these tech companies take to separate themselves from the herd

Colorado ranks third in the nation for tech workers per capita and houses over 10,000 technology companies within the state! To say that Denver's tech scene oozes entrepreneurial energy would be an understatement. 

Topics: Colorado technology

The 10 Key Sales Pipeline Metrics You Need To Know

The Modern Sales Pipeline

The concept of the customer buying cycle was invented in 1898 by St. Elmo Lewis. He emphasized that a prospective buyer going through a buying process starts with awareness, progress to interest, then to desire, action, and eventually into reducing the number of options ending with a purchase. This idea is the basis for the modern sales pipeline.

Topics: sales pipeline

PR For Startups

Learn what PR can do for you, do it yourself, and know when to ask for help.

Welcome to the world of public relations - where you gain awareness and trust from the public eye more efficiently and less expensively than paid advertising. Read on and uncover what you need to know about public relations for your startup.

Top 10 Colorado VC Firms

For startups around the world, the issue of funding is a constant one.

  • When is financing needed?
  • Is it available?
  • Do you know where to find funding?

Luckily for those based in Colorado, they don’t have to worry about traveling far to solve their investment needs. There are a large number of successful Venture Capitalist (VC) firms in Colorado. Most are located in Denver, Colorado and Boulder, Colorado though entrepreneurs can find them in just about every corner of the state.

Topics: Colorado venture captial

Best WordPress Plugins and How To Choose Them

There are over 29,000 WordPress plugins available for download today. You can search "best-plugin" lists for days, but do you know how to choose what is best for your self-hosted WordPress site? 

Topics: Website Design

Dispelling the Myths of Pay for Performance PR

The Truth About Pay For Performance PR

A quick Google search about Pay for Performance Public Relations (PR) will drop you down a rabbit hole into hundreds of posts about the downsides and negatives of this model. Unfortunately, the content in these posts are misleading and often plain wrong. I will be covering this subject in the context of the Matrix Marketing Group Pay-for-Performance Public Relation program only. I have not reviewed nor analyzed other programs in the market for this post.

That being said, Performance based PR is not for every organization. Let me just say, I’m sure there are PR programs and PR agencies that fall into what has been reported. But, I’m here to dismiss the myths and explain my position on this matter. There are benefits and drawbacks to each pricing model. So, let us dive into the most common misconceptions that litter the digital space.

Topics: Public Relations Pay-for-Performance Public Relations

Performance PR: The Benefits and Drawbacks

Performance Based PR is Out There, But is it Right For You?

Shortly before his death, Edward Bernays, often called the father of Public Relations, said: “Public Relations cannot step boldly into the new century without first reevaluating what it is and where it is going.” Nineteen years later, “where it is going” seems increasingly clear:

Charge clients only for Public Relations (PR) that produces results. Better known as a performance PR model.

Topics: Public Relations Pay-for-Performance PR

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