Drive Better Leads Through Social Selling
There are a myriad of reasons a company should have a presence on social media. If done correctly you'll become an industry thought leader, prospects can find you easier, nurturing business leads becomes second nature, and customer support is implemented on the fly. Each reason is valid, and every business leverages their social accounts differently. The first thing we need to get out of the way is the difference between social selling and social advertising. Often in business and life, semantics and jargon can make things somewhat convoluted. So, let's quickly clarify.