Get our best-kept secrets 

Matrix Marketing Group | Marketing Blog

Does Your Brand Positioning Actually Sell?

Does your brand position and messaging actually sell? Can your customer understand and explain what you do and how it's different from alternatives in the market?

With an effective branding you can create experiences that transform your organizations and the lives of individuals.

Every business has a brand. Your customers, potential customers, and employees already have a perception of what your business means to them. What comes to your mind when you hear “German Automobile” or “Computers”?

It might be a brand or it might be an emotion. Whatever you chose at the time has a position in your mind. Now ask yourself why you chose that computer or automobile. You might find it interesting. The brand positioning is a very powerful thing.

Topics: Brand Positioning


Burlington Innovation Week & Tech Jam - Wrap-Up

Centered around the largest city in Vermont, the Burlington metro area isn’t all that large — Burlington has only 42,284 residents, and about a quarter of them are students at the University of Vermont — but it does have a strong culture of entrepreneurship and tech. The Ben & Jerry’s ice cream franchise began here in a renovated gas station. This Northeast tourist destination makes the list because of its high number of tech-related patents, the third highest for 1,000 residents in our top 10 list. The area also enjoys a slightly above-average density of tech start-ups.

Topics: burlington vt Innovation Week


Marketing Assessment Health Check... Terrified of Visiting the Doctor?

An annual physical "health check-up" is more often than not a point of contention. You start to hear your mother's voice in the back of your head, "have you been eating enough veggies? What about exercising? You have too much stress built up." Of course, that doctor visit is inevitably delayed another year. Telling yourself what's the worst that can happen? But we all know the adverse effects of not keeping up on our mental and physical well-being. You might not be surprised to discover that a marketing assessment is the business's equivalent to the yearly physical. That's right; your company is terrified of visiting the doctor.

Topics: Marketing Assessment


The Best Way of Making Partnering Work in High-Tech - Part II

Types of Partnering Relationship to Serve Company Strategies

This post is part of a series to help B2B high technology organizations improve sales and marketing channel partnering. In part one, I discussed the key issue high-tech companies face when developing their partnering programs. In this part 2, I will talk about the different types of partnering relationship to serve company strategies. If you missed Part I, I suggest you read that first (go here).

Topics: Partner Startegies


The Best Way of Making Partnering Work in High-Tech

Strategies for Go-to-Market Partnering Programs and Initiatives

"If you don't know where you're going, how will you know when you get there?"
                                 - Casey Stengel, Hall of Fame baseball player and manager

This post is part of a series to help B2B high technology organizations improve sales and marketing channel partnering. In part one, you’ll get the key issue high-tech companies face when developing their partnering programs.

After witnessing, and, in past years being a party to, poor partnering practices by technology companies, I have developed a mental picture of the approach I would like to hear more often expressed by CEOs or BizDev executives:

Topics: channel programs partnering startegies


It’s Time to Revolutionize Your Company's Marketing Technology Stack

Key Takeaways:

  • Learn to navigate the extensive marketing technology landscape.
  • Apply practical steps to your company’s marketing technology strategy.
  • Is it time to revolutionize your company's marketing technology stack?

Marketing technology has been around for a while now, but recently there has been an explosion of solution offerings. You can find everything from one-off specialization systems to an all-in-one interfaces. Martech enthusiasts already know there are over 4,000 options, and that has been an exponential increase from 2015. What we might not know is the choice paradox states: Too many options has a negative effect on satisfaction. This occurs because too many options increases time and effort spent on decisions, which leads to increased anxiety, larger expectations, and self-blame. Ouch...

Topics: Marketing Technology


How to Integrate Microsoft Dynamics CRM With Hubspot

Hubspot provides a large cache of tight integrations with partner platforms, but of course, they haven't yet created an interal combination that you are looking for. For the many users of Microsoft Dynamics CRM, this is the case. Luckily, Scribe Software offers a solution that makes the integration of HubSpot and Microsoft Dynamics CRM possible. Integrating an automated marketing system like HubSpot, with an advanced CRM system like Microsoft Dynamics CRM, expedites the process of data flowing from the marketing team to the sales team. The idea is to get more done at a  faster pace without the need for emails, calls, or face to face interactions. For businesses dependent on the alignment of marketing and sales teams, the integration of these two platforms is invaluable.

Topics: Microsoft Dynamics Hubspot


Marketo vs. Hubspot: The Marketing Automation Battleground

How the Top Marketing Automation Tools Compared

The process of picking a marketing automation platform is complicated, to say the least. Anyone who knows how to use Google can come up with a quick list of the top tools, but do you know how overwhelming that list can become? The short menu provides us Hubspot, Marketo, Pardot, Act-On, Eloqua, and Infusionsoft - not to mention the new unique open source and free alternative Mautic, I just came across. Even if we stuck solely with this VERY insufficient sample, the difference of services offered is enormous. To keep things simple let's review the two predominantly used tools on the market; Marketo vs. Hubspot.

Topics: Marketing Automation Hubspot


Hubspot COS vs. WordPress CMS

David or Goliath - Which CMS is right for you?

Like any implementation of technology first and foremost is deciding whether it will suit your business goals and address your challenges. Choosing a Content Management System (CMS), to manage your website and integrate with marketing efforts is no different. Some are simply a better fit than others.

On the surface, a CMS allows you to create website designs, pages, blogs and resources, and then manage them accordingly. It lets you publish this content to the world, so your business has a presence and can be promoted however you choose.

While there’s an abundance of options out there tailored to the size of your business, its potential for growth, and level of marketing sophistication needed, in the end, there are two that stand apart.

Topics: Hubspot COS Website Design


3 Content Marketing Case Studies That Prove You’re Doing Content Wrong

The age of static websites and marketing is dead and gone.

The reality is that even the best content without context may not be that successfully. Context is all about understanding how you’ve already engaged with them, the relationship you’ve already had, what devices they’re using, and using that have a more intelligent conversation. The result is a much more engaged relationship with customers.”

- Jeremy Crane, VP Product for Marketing Products

Would you make the same old sales pitch to a prospect when you could easily find out what their needs are? So why would you do that on your website?

Topics: content marketing case study


 

Marketing Assessment