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Matrix Marketing Group | Marketing Blog

The Best Social Media Management Tools

Does Your Business Care About Social Media Management?

According to Facebook’s latest stats, there are over 1.87 billion are subscribers. That is an enormous audience who is easy to reach when the right tools have been put into place. Facebook recently released a statement saying they had 1.23 Billion active daily users more than a 75% increase from the 699 million daily active users on average in June 2013. If I haven't made my case and point yet, there were an additional 1.74 billion monthly active users who were on Facebook mobile products as of this month. These are users on only one of the many social media platforms on the market. If your company needs social amplification then there is nowhere better to start than with social media management tools.

Topics: social media tools


Social Media Strategy Template: Your Guide For Success

Social media might seem like a crowded arena to try and make your voice heard, but with the right tips and tools, businesses can develop a unique brand that will help them to gain a devoted social media base, and reach thousands of potential new customers. At Matrix, we've watched and learned from organizations mistakes as social media marketing hit it's stride. The digital distress stemming from quick social media growth has allowed us to layout a social media strategy template that provides the steps for success.

Topics: Social media marketing


17 Myths About Useless Websites

Useless websites are killing your sales pipeline

While we have all heard about B2C e-commerce soaring in popularity over the past couple of years, the lesser known B2B digital commerce has quietly been creeping up in importance. Businesses haven’t caught the trend, as it seems that useless websites are still running rampant. This leaves proactive executives with an opportunity to overtake their competition in a key business segment. Utilizing a customer-centric website is a differentiator almost as important as a company's value proposition (no, you won't be the lowest cost provider forever). 

Topics: Website Design


How To Solve The Biggest Problems With Revenue Growth

Is your business ready for revenue growth in the upcoming year?

According to Bloomberg, only 2 out of 10 entrepreneurs who start businesses succeed. The other 80% cannot make it past the first 18 months. From the beginning, the odds are against you. Only 5% of businesses are able to grow revenue to $1 million. If you think that is modest, only a slim .001% make it to $5 million in revenue growth. Small businesses face adversity and the unknown. It can be a lonely climb, and determination is just the beginning. Are you prepared for to do what it takes?

Topics: Revenue Growth


Product Positioning Strategy - The Invisible Influencer

Can Product Positioning Strategy Influence Buyers?

The short answer is of course. More importantly, though, is the analysis backing up your product positioning holding accurate. There are numerous strategies that companies use, none of which are so-called "better" in a generic sense. Being able to define the product maneuverings that best match a business' messaging is critical to explaining that product's perceived values. Not only is it crucial towards developing future marketing initiatives, but the adverse effect of not creating a product positioning strategy substantially decreases the utility of the goods.

Topics: Brand Positioning Product Positioning


Does Your Brand Positioning Actually Sell?

Does your brand position and messaging actually sell? Can your customer understand and explain what you do and how it's different from alternatives in the market?

With an effective branding you can create experiences that transform your organizations and the lives of individuals.

Every business has a brand. Your customers, potential customers, and employees already have a perception of what your business means to them. What comes to your mind when you hear “German Automobile” or “Computers”?

It might be a brand or it might be an emotion. Whatever you chose at the time has a position in your mind. Now ask yourself why you chose that computer or automobile. You might find it interesting. The brand positioning is a very powerful thing.

Topics: Brand Positioning


Burlington Innovation Week & Tech Jam - Wrap-Up

Centered around the largest city in Vermont, the Burlington metro area isn’t all that large — Burlington has only 42,284 residents, and about a quarter of them are students at the University of Vermont — but it does have a strong culture of entrepreneurship and tech. The Ben & Jerry’s ice cream franchise began here in a renovated gas station. This Northeast tourist destination makes the list because of its high number of tech-related patents, the third highest for 1,000 residents in our top 10 list. The area also enjoys a slightly above-average density of tech start-ups.

Topics: burlington vt Innovation Week


Marketing Assessment Health Check... Terrified of Visiting the Doctor?

An annual physical "health check-up" is more often than not a point of contention. You start to hear your mother's voice in the back of your head, "have you been eating enough veggies? What about exercising? You have too much stress built up." Of course, that doctor visit is inevitably delayed another year. Telling yourself what's the worst that can happen? But we all know the adverse effects of not keeping up on our mental and physical well-being. You might not be surprised to discover that a marketing assessment is the business's equivalent to the yearly physical. That's right; your company is terrified of visiting the doctor.

Topics: Marketing Assessment


The Best Way of Making Partnering Work in High-Tech - Part II

Types of Partnering Relationship to Serve Company Strategies

This post is part of a series to help B2B high technology organizations improve sales and marketing channel partnering. In part one, I discussed the key issue high-tech companies face when developing their partnering programs. In this part 2, I will talk about the different types of partnering relationship to serve company strategies. If you missed Part I, I suggest you read that first (go here).

Topics: Partner Startegies


The Best Way of Making Partnering Work in High-Tech

Strategies for Go-to-Market Partnering Programs and Initiatives

"If you don't know where you're going, how will you know when you get there?"
                                 - Casey Stengel, Hall of Fame baseball player and manager

This post is part of a series to help B2B high technology organizations improve sales and marketing channel partnering. In part one, you’ll get the key issue high-tech companies face when developing their partnering programs.

After witnessing, and, in past years being a party to, poor partnering practices by technology companies, I have developed a mental picture of the approach I would like to hear more often expressed by CEOs or BizDev executives:

Topics: channel programs partnering startegies


 

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