The Value of Branding
Brands are the most valuable asset a company owns, according to the Economist. In fact, they make up more than 30 percent of the stock market value of companies in the S&P 500 index. While stock market values may not mean much for small to mid-sized companies, there is no denying the benefit of having a well-established brand.
Building a strong brand foundation is a vital part of building any business. Whether you’re company is about to launch its first product or has been established for years, if it doesn’t have a distinct personality, it could easily become just another face in the crowd of millions of other companies.