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Matrix Marketing Group | Marketing Blog

12 Inexpensive But Important Activities While Marketing For Startups

Marketing For Startups

Marketing can be a tricky game for new and growing startup. Often times it might seem like the cost of marketing efforts outweighs the benefits that it brings. Luckily, there are many effective ways to greatly expand your reach and rewards from marketing. All it requires is a well made marketing strategy and an innovative mind! At the end of the day, whether you have a funding backed startup or just pulling together , you must market your business.

Topics: startup

A Small Marketing Budget Can Drive Results

7 Ways to Get Results: From a Small Marketing Budget

You already know you need marketing, but the question is how much do you need? What marketing activities will get you to your goals? To create a marketing budget look at how much you can potentially spend and think about what goals you want to reach. Say for instance, if I spend $100 I want to make at least $150 in sales. Because, without a return on investment your efforts are wasted.

Topics: Marketing Budget

33 Startup Resources You Can’t Live Without [List]

Startup Resources Are Everywhere.

Startups don’t have a lot of money to waste, so they have to get a little creative. It can be hard to succeed in your industry when it feels like everyone else has a more sophisticated, and expensive tool set than you. But, don’t underestimate the free and inexpensive startup resources available on the web!

Topics: startup

Marketing Agencies are Changing Due to New Expectations

Marketing Agencies Need to Prove Value

It’s all over the trades. Marketing agencies are facing consolidation. Clients are demanding fluid, “Uber-like” on-demand agency relationships. When big manufacturers and branding gurus like Procter & Gamble Co. and Kimberly-Clark Corp. change the way, they are working with their agencies, the marketing, and advertising world takes note.

Topics: marketing agency

Your Customer Journey Mapping Needs An Update [List]

The Customer Journey Mapping Process

There is no such thing as a linear path when it comes to a customer's journey. Nothing is static, and nobody researches a product the same way. It’s clear that a lot of marketing, as we previously knew it, has drastically changed because of prospects access to digital information. Where we used to focus on the set steps of the sales funnel, we now have to reach our customers in places, and in ways, that directly relate to their own experience.

Now, it's all about staying connected at any touchpoint, at any time throughout the buying action.

Topics: buyer journey customer journey

60 Inbound Marketing Services That Have Killed Cold Calling

A comprehensive list of inbound marketing services.

Okay, maybe killing cold calling is a slight exaggeration. However, there is one point I won't debate, cold calling effectiveness has never been stellar and it's continued decline has been amplified by new digital trends. This shift in the marketing landscape has made us dig deep into Matrix's inbound marketing service playbook and pull out every inbound tactic that we've previously provided our clients.

Topics: inbound marketing

Marketing Executives Are Going Extinct, and Here's Why

Traditional Marketing Executives Are Dropping Like Flies

I recently read an article that marketing executives are getting a new role – the Chief Growth Officer. It means the average marketing executive job description has changed, and there are plenty of references to back that up. Sure it’s been mentioned over the years, but now CMOs and marketing leaders are being held just as accountable for revenue growth as sales teams.

Forbes has gone over this evolution, stating the CMOs that have a “traditional” approach, are already being left behind. In fact, marketing leaders hold one of the highest position turnover rates in both corporate and startup companies. Why is that?

Topics: cmo

How to Develop Your Marketing and Sales Pipeline

Has your sales pipeline been struggling?

If your sales pipeline has been struggling to fulfill quotas you might be utilizing outdated tactics. Take a couple of minutes out of your day and watch our webinar: How to Build a Sales and Marketing Powerhouse. Delivered by George Schildge and Matrix Marketing Group.

Topics: sales pipeline

15 Characteristics Of An Excellent Web Design Agency

Are you vetting a web design agency?

There are far too many choices when it comes to web design agencies, and committing all that time towards finding just the right fit is strenuous. In all reality, there's so much noise in the web design market that it's hard to tell what's relevant and what's garbage. Freelancers are a dime a dozen, and the agencies themselves aren't far behind. Some like to say they specialize in brand building and storytelling, or UX and UI development, while others are gung-ho on SEO best practices and demand generation.

Topics: Website Design

Conduct Your Marketing Audit With Accounting Principles

Marketing Audit: Why Accounting Principles Are Useful.

Let's be honest for a second, marketers are rarely excited about finance or accounting. It's been that way for a long time, for better or worse. We have goals and KPIs, and go to the C-suite every year with the expectation that a certain budget is needed to acquire those goals. Yet, every year it turns into a dance. There's no marketing attribution and no way to tell how much your efforts really paid off.

Do you think maybe it's time for a marketing audit? What's working, what needs to be trashed, and how the heck do you track it all with consistency?

Topics: marketing audits

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