Does your brand position and messaging actually sell? Can your customer understand and explain what you do and how it's different from alternatives in the market?
With an effective branding you can create experiences that transform your organizations and the lives of individuals.
Every business has a brand. Your customers, potential customers, and employees already have a perception of what your business means to them. What comes to your mind when you hear “German Automobile” or “Computers”?
It might be a brand or it might be an emotion. Whatever you chose at the time has a position in your mind. Now ask yourself why you chose that computer or automobile. You might find it interesting. The brand positioning is a very powerful thing.