Marketing Technology Today
Marketing technology, also known as martech, is the mixing of technology and marketing techniques aimed at streamlining the ever-changing role of the marketer, especially those working in the digital marketing space. As marketing goes through its digital transformation, the duties of the marketer are evolving as well. To address this issue, martech companies are popping up at a rapid rate to provide marketers with tools that automate some of their responsibilities. As shown by Scott Brinker’s, now well-known infographic, the number of marketing technology companies has exploded from only 150 in 2011 to now more than 5,000 companies in 2017.