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George Schildge

George Schildge

George has worked closely with CEO’s and others to help them craft and communicate the company’s vision and brand. Turning that vision into a long-term strategy for capitalizing on current markets and pioneering new ones for the company to dominate. George meets with sales and marketing leadership to help them measure and analyze productivity and effectiveness. George works with clients to ensure success, help them create the product roadmap, create market positioning, as well as sync with the CFO’s to determine budget trade-offs with a goal of continually improving results. This collaboration across the entire management team ensures that our clients decide true ways to grow revenue with a crucial long-term perspective in mind. George plays a pivotal role in driving predictable revenue growth faster. His roles ranged from product development, direct and channel sales, to business operations. He is both the catalyst for the corporation’s revenue performance management initiative and the steward of its success across all marketing and sales functions. As a visionary ‘revenue architect’ who is accountable for driving better integration and alignment between all revenue-related areas, he becomes the leader of an authentic revenue revolution at any company. George’s experience includes working at IBM, Ohmeda, Sun Microsystems, CoCreate Software, Baan Business Systems, and Matrix Marketing Group. During these affiliations, he gained experience in developing, launching and managing a company's business and marketing strategy and funding plans for products and services. George is involved with Startup Grind and TechStars both powered by Google for Entrepreneurs.

Recent Posts by George Schildge:

Build Business Leads Through Social Selling

Drive Better Leads Through Social Selling

There are a myriad of reasons a company should have a presence on social media. If done correctly you'll become an industry thought leader, prospects can find you easier, nurturing business leads becomes second nature, and customer support is implemented on the fly. Each reason is valid, and every business leverages their social accounts differently. The first thing we need to get out of the way is the difference between social selling and social advertising. Often in business and life, semantics and jargon can make things somewhat convoluted. So, let's quickly clarify.

Topics: lead generation

Signs You’ve Found Your Next Marketing Team Leader

Finding a Marketing Team Leader for Your Business

A marketing leader is the personable, detail-oriented professional you want on your team. To be sure there are many skills that are unique to a marketing leader and their position on your team. However, this post takes a dive into both skills that are universally desired in leaders as well as those that are specific to a marketing team leader. It's hard to find the right candidate for any position.

We dump countless hours into reviewing resumes, skimming through social channels, interviewing, and calling on referrals. All of it is done in the name of finding the perfect match. Yet, it's hard to identify if a leadership candidate truly fits the mold.

Topics: cmo

7 Tips to Increase Website Traffic

Increase Website Traffic With 7 Simple Tips.

Every company reaches a point when they need to ask themselves:

Am I driving new website traffic? Is it high-quality and targeted traffic? Is the traffic converting into sales? And if not, how can I improve to maximize my efforts? That point should be brought up early on and repeated often.

Topics: lead generation

An Actionable Twitter Marketing Strategy

Takeaways for a strong Twitter marketing strategy

Read on to find tips and tricks for businesses who are looking to sharpen and improve their presence on Twitter.

Twitter has always trailed behind the leading social media networks. That's okay, we'll let Facebook pull in more active users. As a growing business you're reading this because you're looking for unique ways to grow a social presence, not the common ones. The micro-blogging platform continues to grow with users becoming more active, big brand activity, and social influencers. Learn how to develop a Twitter marketing strategy that rocks!

Topics: Social media marketing Twitter marketing strategy

The Best Advice I've Ever Received About B2B Sales

B2B Sales Need Some Love

Every fall my family likes to go to the local orchard and hand pick apples that grace our table with the tart-sweet crunch of Fuji, Crispin, and McIntosh. Handpicked apples are the best! Now, what the heck does that have to do with B2B lead generation?

Topics: b2b

The Best Social Media Management Tools

Does Your Business Care About Social Media Management?

According to Facebook’s latest stats, there are over 1.87 billion are subscribers. That is an enormous audience who is easy to reach when the right tools have been put into place. Facebook recently released a statement saying they had 1.23 Billion active daily users more than a 75% increase from the 699 million daily active users on average in June 2013. If I haven't made my case and point yet, there were an additional 1.74 billion monthly active users who were on Facebook mobile products as of this month. These are users on only one of the many social media platforms on the market. If your company needs social amplification then there is nowhere better to start than with social media management tools.

Topics: social media tools

Social Media Strategy Template: Your Guide For Success

Social media might seem like a crowded arena to try and make your voice heard, but with the right tips and tools, businesses can develop a unique brand that will help them to gain a devoted social media base, and reach thousands of potential new customers. At Matrix, we've watched and learned from organizations mistakes as social media marketing hit it's stride. The digital distress stemming from quick social media growth has allowed us to layout a social media strategy template that provides the steps for success.

Topics: Social media marketing

How To Solve The Biggest Problems With Revenue Growth

Is your business ready for revenue growth in the upcoming year?

According to Bloomberg, only 2 out of 10 entrepreneurs who start businesses succeed. The other 80% cannot make it past the first 18 months. From the beginning, the odds are against you. Only 5% of businesses are able to grow revenue to $1 million. If you think that is modest, only a slim .001% make it to $5 million in revenue growth. Small businesses face adversity and the unknown. It can be a lonely climb, and determination is just the beginning. Are you prepared for to do what it takes?

Topics: Revenue Growth

Does Your Brand Positioning Actually Sell?

Does your brand position and messaging actually sell? Can your customer understand and explain what you do and how it's different from alternatives in the market?

With an effective branding you can create experiences that transform your organizations and the lives of individuals.

Every business has a brand. Your customers, potential customers, and employees already have a perception of what your business means to them. What comes to your mind when you hear “German Automobile” or “Computers”?

It might be a brand or it might be an emotion. Whatever you chose at the time has a position in your mind. Now ask yourself why you chose that computer or automobile. You might find it interesting. The brand positioning is a very powerful thing.

Topics: Brand Positioning

The Best Way of Making Partnering Work in High-Tech - Part II

Types of Partnering Relationship to Serve Company Strategies

This post is part of a series to help B2B high technology organizations improve sales and marketing channel partnering. In part one, I discussed the key issue high-tech companies face when developing their partnering programs. In this part 2, I will talk about the different types of partnering relationship to serve company strategies. If you missed Part I, I suggest you read that first (go here).

Topics: Partner Startegies

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