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Matrix Marketing Group | Marketing Blog

Tommy Burns

Tommy Burns

Recent University of Vermont graduate with an interest in marketing, information systems, and entrepreneurial development.

Recent Posts by Tommy Burns:

12 Inexpensive But Important Activities While Marketing For Startups

Marketing For Startups

Marketing can be a tricky game for new and growing startup. Often times it might seem like the cost of marketing efforts outweighs the benefits that it brings. Luckily, there are many effective ways to greatly expand your reach and rewards from marketing. All it requires is a well made marketing strategy and an innovative mind! At the end of the day, whether you have a funding backed startup or just pulling together , you must market your business.

Topics: startup


A Small Marketing Budget Can Drive Results

7 Ways to Get Results: From a Small Marketing Budget

You already know you need marketing, but the question is how much do you need? What marketing activities will get you to your goals? To create a marketing budget look at how much you can potentially spend and think about what goals you want to reach. Say for instance, if I spend $100 I want to make at least $150 in sales. Because, without a return on investment your efforts are wasted.

Topics: Marketing Budget


60 Inbound Marketing Services That Have Killed Cold Calling

A comprehensive list of inbound marketing services.

Okay, maybe killing cold calling is a slight exaggeration. However, there is one point I won't debate, cold calling effectiveness has never been stellar and it's continued decline has been amplified by new digital trends. This shift in the marketing landscape has made us dig deep into Matrix's inbound marketing service playbook and pull out every inbound tactic that we've previously provided our clients.

Topics: inbound marketing


15 Characteristics Of An Excellent Web Design Agency

Are you vetting a web design agency?

There are far too many choices when it comes to web design agencies, and committing all that time towards finding just the right fit is strenuous. In all reality, there's so much noise in the web design market that it's hard to tell what's relevant and what's garbage. Freelancers are a dime a dozen, and the agencies themselves aren't far behind. Some like to say they specialize in brand building and storytelling, or UX and UI development, while others are gung-ho on SEO best practices and demand generation.

Topics: Website Design


Wordpress Alternatives - 51 CMS Competitors

Find the right CMS platform for your brand

Just because more websites are hosted on Wordpress than any other CMS, doesn't mean it's right for everyone. Luckily, no matter what niche market you are in, there are plenty of alternatives to Wordpress floating around. Some of them you've probably heard of and others are just waiting to be discovered.

Topics: Website Design


17 Myths About Useless Websites

Useless websites are killing your sales pipeline

While we have all heard about B2C e-commerce soaring in popularity over the past couple of years, the lesser known B2B digital commerce has quietly been creeping up in importance. Businesses haven’t caught the trend, as it seems that useless websites are still running rampant. This leaves proactive executives with an opportunity to overtake their competition in a key business segment. Utilizing a customer-centric website is a differentiator almost as important as a company's value proposition (no, you won't be the lowest cost provider forever). 

Topics: Website Design


Product Positioning Strategy - The Invisible Influencer

Can Product Positioning Strategy Influence Buyers?

The short answer is of course. More importantly, though, is the analysis backing up your product positioning holding accurate. There are numerous strategies that companies use, none of which are so-called "better" in a generic sense. Being able to define the product maneuverings that best match a business' messaging is critical to explaining that product's perceived values. Not only is it crucial towards developing future marketing initiatives, but the adverse effect of not creating a product positioning strategy substantially decreases the utility of the goods.

Topics: Brand Positioning Product Positioning


Marketing Assessment Health Check... Terrified of Visiting the Doctor?

An annual physical "health check-up" is more often than not a point of contention. You start to hear your mother's voice in the back of your head, "have you been eating enough veggies? What about exercising? You have too much stress built up." Of course, that doctor visit is inevitably delayed another year. Telling yourself what's the worst that can happen? But we all know the adverse effects of not keeping up on our mental and physical well-being. You might not be surprised to discover that a marketing assessment is the business's equivalent to the yearly physical. That's right; your company is terrified of visiting the doctor.

Topics: Marketing Assessment


It’s Time to Revolutionize Your Company's Marketing Technology Stack

Key Takeaways:

  • Learn to navigate the extensive marketing technology landscape.
  • Apply practical steps to your company’s marketing technology strategy.
  • Is it time to revolutionize your company's marketing technology stack?

Marketing technology has been around for a while now, but recently there has been an explosion of solution offerings. You can find everything from one-off specialization systems to an all-in-one interfaces. Martech enthusiasts already know there are over 4,000 options, and that has been an exponential increase from 2015. What we might not know is the choice paradox states: Too many options has a negative effect on satisfaction. This occurs because too many options increases time and effort spent on decisions, which leads to increased anxiety, larger expectations, and self-blame. Ouch...

Topics: Marketing Technology


Marketo vs. Hubspot: The Marketing Automation Battleground

How the Top Marketing Automation Tools Compared

The process of picking a marketing automation platform is complicated, to say the least. Anyone who knows how to use Google can come up with a quick list of the top tools, but do you know how overwhelming that list can become? The short menu provides us Hubspot, Marketo, Pardot, Act-On, Eloqua, and Infusionsoft - not to mention the new unique open source and free alternative Mautic, I just came across. Even if we stuck solely with this VERY insufficient sample, the difference of services offered is enormous. To keep things simple let's review the two predominantly used tools on the market; Marketo vs. Hubspot.

Topics: Marketing Automation Hubspot


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