Useless websites are killing your sales pipeline
While we have all heard about B2C e-commerce soaring in popularity over the past couple of years, the lesser known B2B digital commerce has quietly been creeping up in importance. Businesses haven’t caught the trend, as it seems that useless websites are still running rampant. This leaves proactive executives with an opportunity to overtake their competition in a key business segment. Utilizing a customer-centric website is a differentiator almost as important as a company's value proposition (no, you won't be the lowest cost provider forever).