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Matrix Marketing Group | Marketing Blog

Best URL Shorteners: Make Use of UTM Code

URL Shorteners: Going Beyond the Shortlink

I originally wrote this article with the intent to discuss the advantages of using the URL shortener goo.gl, and while this service is still relevant, over the years new competitors have popped up within the market. In many cases, they provide similar and arguably better functionality. For people using Hootsuite there’s owl.ly, for LinkedIn users there’s lnked.in, and of course, there are the big players like Bitly.

Like many things in life finding the "best" is relative. As every user wants or needs different features, there is no black and white. Of course it’ll depend on whether you’re looking for a service that works for free or if you’d rather go up stream for a paid option. So, the question has become, which link shortener is right for you?

Topics: Marketing Technology


A Denver Marketing Agency Approach To Targeting Millennials

Marketing to Millennials in Denver’s Changing Landscape

For anyone living or working in Denver it’s no mystery that the city is expanding. Rush hour is getting longer, cranes dot the skyline, and a walk through downtown feels busier than just a few years ago. People are moving here in droves for a variety of reasons, but most often you’ll hear it’s for the booming and growing job market.

Topics: Denver marketing agency


Build Business Leads Through Social Selling

Drive Better Leads Through Social Selling

There are a myriad of reasons a company should have a presence on social media. If done correctly you'll become an industry thought leader, prospects can find you easier, nurturing business leads becomes second nature, and customer support is implemented on the fly. Each reason is valid, and every business leverages their social accounts differently. The first thing we need to get out of the way is the difference between social selling and social advertising. Often in business and life, semantics and jargon can make things somewhat convoluted. So, let's quickly clarify.

Topics: lead generation


Signs You’ve Found Your Next Marketing Team Leader

Finding a Marketing Team Leader for Your Business

A marketing leader is the personable, detail-oriented professional you want on your team. To be sure there are many skills that are unique to a marketing leader and their position on your team. However, this post takes a dive into both skills that are universally desired in leaders as well as those that are specific to a marketing team leader. It's hard to find the right candidate for any position.

We dump countless hours into reviewing resumes, skimming through social channels, interviewing, and calling on referrals. All of it is done in the name of finding the perfect match. Yet, it's hard to identify if a leadership candidate truly fits the mold.

Topics: cmo


7 Tips to Increase Website Traffic

Increase Website Traffic With 7 Simple Tips.

Every company reaches a point when they need to ask themselves:

Am I driving new website traffic? Is it high-quality and targeted traffic? Is the traffic converting into sales? And if not, how can I improve to maximize my efforts? That point should be brought up early on and repeated often.

Topics: lead generation


An Actionable Twitter Marketing Strategy

Takeaways for a strong Twitter marketing strategy

Read on to find tips and tricks for businesses who are looking to sharpen and improve their presence on Twitter.

Twitter has always trailed behind the leading social media networks. That's okay, we'll let Facebook pull in more active users. As a growing business you're reading this because you're looking for unique ways to grow a social presence, not the common ones. The micro-blogging platform continues to grow with users becoming more active, big brand activity, and social influencers. Learn how to develop a Twitter marketing strategy that rocks!

Topics: Social media marketing Twitter marketing strategy


Have You Found The Right B2B Marketing Agency?

What makes a great B2B marketing agency?

Not just knowing the key industry trends, but being able to implement them.

B2B marketing has seen a lot of changes come about quickly. The world of B2B marketing is continuing evolve and adapt to new opportunities and challenges and 2017 looks like it will be no different.

Topics: b2b


Digital Marketing Trends You Need To Know

Fast Growing 2017 Digital Marketing Trends

Marketing is fast paced, always adapting, and pushing the limits. You'll find top marketers trying to use the latest innovations in software and hardware to reach audiences wherever they are. The rapid pace of the industry means that to keep up everyone needs to understand their market segment and which trending strategies are going to help their business meet and exceed goals.

Topics: digital marketing


The Best Advice I've Ever Received About B2B Sales

B2B Sales Need Some Love

Every fall my family likes to go to the local orchard and hand pick apples that grace our table with the tart-sweet crunch of Fuji, Crispin, and McIntosh. Handpicked apples are the best! Now, what the heck does that have to do with B2B lead generation?

Topics: b2b


Wordpress Alternatives - 51 CMS Competitors

Find the right CMS platform for your brand

Just because more websites are hosted on Wordpress than any other CMS, doesn't mean it's right for everyone. Luckily, no matter what niche market you are in, there are plenty of alternatives to Wordpress floating around. Some of them you've probably heard of and others are just waiting to be discovered.

Topics: Website Design


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