URL Shorteners: Going Beyond the Shortlink
I originally wrote this article with the intent to discuss the advantages of using the URL shortener goo.gl, and while this service is still relevant, over the years new competitors have popped up within the market. In many cases, they provide similar and arguably better functionality. For people using Hootsuite there’s owl.ly, for LinkedIn users there’s lnked.in, and of course, there are the big players like Bitly.
Like many things in life finding the "best" is relative. As every user wants or needs different features, there is no black and white. Of course it’ll depend on whether you’re looking for a service that works for free or if you’d rather go up stream for a paid option. So, the question has become, which link shortener is right for you?