Can Product Positioning Strategy Influence Buyers?
The short answer is of course. More importantly, though, is the analysis backing up your product positioning holding accurate. There are numerous strategies that companies use, none of which are so-called "better" in a generic sense. Being able to define the product maneuverings that best match a business' messaging is critical to explaining that product's perceived values. Not only is it crucial towards developing future marketing initiatives, but the adverse effect of not creating a product positioning strategy substantially decreases the utility of the goods.