An annual physical "health check-up" is more often than not a point of contention. You start to hear your mother's voice in the back of your head, "have you been eating enough veggies? What about exercising? You have too much stress built up." Of course, that doctor visit is inevitably delayed another year. Telling yourself what's the worst that can happen? But we all know the adverse effects of not keeping up on our mental and physical well-being. You might not be surprised to discover that a marketing assessment is the business's equivalent to the yearly physical. That's right; your company is terrified of visiting the doctor.