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Matrix Marketing Group | Marketing Blog

Marketo vs. Hubspot: The Marketing Automation Battleground

How the Top Marketing Automation Tools Compared

The process of picking a marketing automation platform is complicated, to say the least. Anyone who knows how to use Google can come up with a quick list of the top tools, but do you know how overwhelming that list can become? The short menu provides us Hubspot, Marketo, Pardot, Act-On, Eloqua, and Infusionsoft - not to mention the new unique open source and free alternative Mautic, I just came across. Even if we stuck solely with this VERY insufficient sample, the difference of services offered is enormous. To keep things simple let's review the two predominantly used tools on the market; Marketo vs. Hubspot.

Topics: Marketing Automation Hubspot


Marketing Technology Landscape [Supergraphic - 2016]

Say what? â€” 3,874 marketing technology solutions in the market and they are all crammed onto one slide!

This slide is eye-opening, as the marketing technology landscape has grown two fold in the past year alone! Our friend Scott Brinker was able to fit 3,874 marketing technology solutions onto a single slide, making last years infographic outdated beyond belief. Seeing 3,784 marketing technology solutions on a single slide will give most small businesses a somewhat queasy feeling.

Topics: business analytics Marketing Automation


5 Great Articles About Marketing Automation (2016)

CEOs today are anxious to harness the power of digital platforms and the data they generate to drive growth. As a result, leading marketers that have embraced a data- and technology-driven approach are being asked to lead digital initiatives that cut across the organization, helping raise the awareness and underscore the strategic importance of marketing technology in the process.

The promises of automated marketing and marketing automation software are big: more leads, more conversions, more sales … less work.

The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use. 

91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. – Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)

Topics: Marketing Automation Marketing Software


 

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