- Learn to navigate the extensive marketing technology landscape.
- Apply practical steps to your company’s marketing technology strategy.
- Is it time to revolutionize your company's marketing technology stack?
Marketing technology has been around for a while now, but recently there has been an explosion of solution offerings. You can find everything from one-off specialization systems to an all-in-one interfaces. Martech enthusiasts already know there are over 4,000 options, and that has been an exponential increase from 2015. What we might not know is the choice paradox states: Too many options has a negative effect on satisfaction. This occurs because too many options increases time and effort spent on decisions, which leads to increased anxiety, larger expectations, and self-blame. Ouch...