Lead generation is the #1 lever that drives revenue growth for any professional service firms.
From product design to time-to-market to supply chains to production to customer experience, digitization is transforming the way industry functions—and unleashing global opportunities for value creation.
While understanding the software or application is the price of admission in any platform implementation, it is not a key differentiator and is certainly not difficult to find in the industry. Instead, it is the other things that make or break a system integrator or consultant’s level of success.
Matrix Marketing Group helps consultants, system integrators, and value-added resellers communicate their offering through offline, digital, and mobile channels.
Listed below are just a few considerations an system integrator, consultant, or VAR must consider when to position its company, products, and services in the targeted industry.
- Knowledge of the selected technology system, platform or solution
- Business process and change management
- Consulting methodology
- Focus on the non-technical (and more important) application implementation success factors
- Ideal customer profile and personas
Building a strategy requires extensive knowledge of your customer -- knowing what to say to them, and where to reach them at the right time. Matrix Marketing Group evaluates your current approach, finds your gaps and builds your strategy based on your goals. We track more than 100 metrics so we’re monitoring the strategy to make sure our efforts are contributing to the bottom line.
Even business services companies need technology to growth their business. If you have a technology foundation in place, we’ll evaluate your systems, and make recommendations on how to optimize them. If you haven’t invested in technology yet, we’ll advise you on the systems you need to create a solid foundation for your marketing processes. We are vendor agnostic, so we can objectively look at the tools that will make you the most successful.
Our team of senior-level marketers and designers will guide you and support you. We’re a seamless extension of your team, providing you with industry best practices and state-of-the-art techniques so you can achieve your revenue growth goals faster. You’ll have one point person who will manage your account on a continued basis.
Matrix is proud to work with companies like Twinstar, Streamline Systems, Heiberg Consulting, JCIT, Extra Quest, 3T Systems, Statera, and SCApath helping them build a path to faster revenue growth.