Evolve Brand Management to Drive Business Value Learn How to Evolve Brand Management to Drive Business Value. As a Chief Marketing Officer (CMO), you must contend with various challenges, one of the most notable being poor marketing ROI. This is often a result of inefficiencies in marketing operations, inability to leverage marketing data effectively, or […]
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Brand Personality Boosts Sales Conversations by 42% Brand Personality Boosts Sales Conversations by 42% Brand Personality: Your Secret Weapon for Explosive Sales Did you know that a strong brand personality can increase your sales conversations by 42%? That’s a number that should get any business owner excited. But what exactly is brand personality, and how
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Understanding the Power of the Brand Platform: Revitalizing Your Business Strategy Revitalizing Your Business Strategy: Understanding the Power of the Brand Platform Prominent businesses have one commonality: they all have an influential and compelling brand image, with eyes set firmly on the power of the Brand Platform. As a Brand Manager, understanding the nitty-gritty of
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