Having helpful, relevant content for your audience to read is a fundamental step toward building a relationship with them and turning them into happy customers. As a content marketing agency, we approach content creation with a mix of logic and creativity, using data to fuel our strategy and to determine what content formats, topics, and distribution channels will best connect with your ideal customers.
Critical Concepts for High Performing Content Marketing
Develop useful content that helps your prospects.
Before we can begin producing your content, we first conduct a content audit to better understand what content your currently producing and sharing with your customers. This allows us to get a feel for your company voice as well as to identify gaps and areas of improvement.
Blogs help you in more way than one. They give potential customers more reasons to visit your website; they can help you build up your domain authority by earning backlinks; and, when blended with a strong keyword strategy, they can help you improve your search rank. Our talented writers will plan, create, and publish valuable blogs for your website that build connections with your prospects.
It’s important to create a variety of content on your website because not all consumers enjoy reading long-form content. Infographics use a mix of visuals and text to tell a compelling story. They’re also easily shareable and are a great addition to any blog or social media post. Our team mixes statistical data and captivating copy and design to visually tell your story through infographics.
While it’s great to be a helpful resource for your customers, we know that your number one goal for your content is to generate leads and close sales. Lead magnets are pieces of content that you publish with the goal of attracting new customers. Our skilled team is able to create a variety of lead magnets, such as webinars, checklists, templates, white papers, ebooks, and more, to capture your prospects’ attention and contact information.
Ready to start growing your business? Let’s get the conversation started about your business, so we can learn about your challenges and goals. Send us a note, and we’ll provide you with a free consultation to see how we can help you grow profitably.