A solid digital marketing strategy is where most companies are spending today.
A business without a digital marketing strategy can function more or less normally, but it will be light years away from its more agile competitors.
Today, everything and everyone is online, so you cannot afford to lose precious customers just because you don’t want to bother with content creation. There is al of opportunity in the digital space.
How did you find this post?
After all, a report clearly shows that content marketing costs 62% less than traditional marketing and generates about three times as many sales leads.
You must explore to see if this is right for your lead generation activities. Prospects who want to learn more about your business will immediately pick up their smartphones and conduct an online search, which is why Google is responsible for 94% of total organic traffic.
Yes, you are not born with knowing how to do digital marketing planning or how to execute a digital marketing campaign. But guess what? You can learn how to drive a digital transformation in your organization, make your brand apparent, and scale through the right digital channels.
Let dive into this post and learn how to create a digital marketing strategy to help grow our business.
With everything we’ve said so far, it is quite surprising to see that over 60% of businesses don’t have a documented digital marketing strategy much less a content marketing strategy.
If you belong to this inglorious group, you better change something right now and follow these 10 steps to create a digital marketing strategy to grow your business.
1. Set Goals and KPIs for Your Digital Marketing Strategy
Before you start thinking about content creation, you need to determine your business goals and the corresponding key performance indicators (KPIs).
While it mostly depends on the nature of your work and organization, it’s fair to say that content marketing mostly targets the following objectives:
As soon as you set the goals, you can think about KPIs that make your plans more tangible. For instance, Paper Writing Pro Service always targets two parameters: to reach the first page of search ranking and to attract a certain number of website visitors every week. Such KPIs are concrete and easy to follow.
2. Analyze the Target Audience
In order to achieve the desired business results, you need to understand the traits and behavior of your target audience and followers.
Creating a profile of your typical consumers, you will be able to craft content that perfectly corresponds with their needs and expectations. Generally, a simple tool such as Google Analytics will help you to learn the essentials:
3. Choose the Best Content Types
Now that you know everything about your goals and the target audience, you can think about the best types of content. But first, stop here.
Start by finding and documenting all your current content asset inventory. Then run it through a content analyzer to see how the piece has been performing. You might need to do some pruning and trimming.
There are all sorts of content available online, but it’s incredibly difficult to handle all of them simultaneously, particularly in the beginning. This is why you need to narrow down the focus and concentrate on formats that can make an impact on your followers immediately.
Of course, blogging is the number one choice for every marketer, but we will dedicate a whole chapter to this content creation model. The human brain processes image’s 60 thousand times faster than plain text, which is why you should incorporate visual content into your digital marketing strategy.
Images make the content more attractive, but only if you publish high-quality photos. Therefore, you must avoid boring stock visuals that can be found almost everywhere.
The third option is to shoot informative and entertaining videos. According to the research, 90% of people claim that product videos are helpful in the decision-making process. If you can afford to craft quality videos, this is definitely the way to go for your business.
Besides that, there are tons of other types of content that you can gradually add to the strategy, including eBooks, infographics, GIFs, podcasts, memes, charts, and many more.
4. Write Blog Posts for Your Digital Marketing Strategy
Blogging is one of the oldest content creation mechanisms, but it still plays a major role in digital marketing. A report reveals that websites with blogs have over 400% more indexed pages than a site without any articles. So, how can you exploit this marketing format?
First of all, you have to come up with an attractive topic. It must be a popular subject that you know the audience will adore. If you can’t think of anything on your own, use tools like Google Trends to discover the hottest topics.
A title is supposed to be eye-catching, so we recommend you test it using CoSchedule Headline Analyzer. It’s a valuable platform if you want to evaluate the attractiveness of your headlines and make data-driven title decisions.
Secondly, you must write top-level articles. Today’s readers don’t enjoy short posts. They demand long-form content that discusses topics from all points of view and solves problems in a step-by-step manner.
At the same time, you need to take care of the article structure. Each post must have a clear introduction, a body part with main explanations, and a brief conclusion.
Your sentences should be short, straightforward, and actionable. Avoid huge bulks of text by dividing the content into smaller paragraphs. Use numbers and bulletins to improve the readability of content.
Keep in mind that it’s never a good idea to publish an article before proofreading. If you don’t have enough time to do it single-handedly, we recommend you use online services such as Grammarly, Assignmentgeek, or Hemingway App to speed up the process.
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5. Create a Content Calendar
You know what to publish, but do you know when to do it? Consistency is one of the basic principles of digital marketing because users expect you to deliver top-notch content on a regular basis. The same goes for each marketing channel, from the website and social media to email newsletters.
For this reason, it is essential to plan your content creation activities and decide when to publish certain posts. There is nothing random about digital marketing, so you need to think about the perfect timing for each post.
Don’t forget to think about features such as industry events, holidays, company celebrations, important meetings, social happenings, etc.
Such events require special posts, but you do have to keep your publishing efforts regular 365 days a year. That way, you get the audience used to your content and build the feeling of excitement and anticipation among followers.
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6. Social Media Marketing
Do you know that social media gather over two billion daily active users? It’s a huge figure that you simply have to take advantage of in order to promote the business.
Social platforms are not only able to raise brand awareness but they also give you valuable feedback audience-wise. This is also your chance to engage with your fans and strengthen the bonds between the brand and its followers.
However, it’s not good to create accounts on all networks, especially if you are a content marketing beginner. On the contrary, you need to focus on platforms that can make the biggest impact on your business.
It’s usually enough to choose two or three social channels, while the most common options include:
7. Email Marketing
Email campaigns are a powerful channel of digital marketing. According to the study, consumers who purchase products through email spend 138% more than those that don’t receive email offers. It represents a globally accepted means of communication, which makes the channel excellent for business promotion.
As always, the most important thing is to reach the highest level of quality when creating newsletters. What does it mean?
It means you have to take care of every little aspect of email marketing, from copies to visual elements. If you want subscribers to read your emails, you must start with a strong subject line. It must be catchy and intriguing, convincing users to open your message and read the content.
Besides that, you shouldn’t forget to include calls to action (CTA) to every newsletter. Choose one action that matters the most to you at that particular moment and do your best to highlight it throughout the content.
Avoid adding more than one CTA because it could make people confused and stop them from taking any action.
8. Publish Customer Testimonials
Content creation is amazing, but it still sounds suspicious to some customers. They want something else, something more effective, and that little something comes in the form of social proof. Research shows that customer testimonials have the highest effectiveness rating for content marketing at 89%.
People tend to believe their peers much more than brands, so you need to make an extra step and publish user reviews. Testimonials can have different formats: quotes, consumer reviews, case studies, social comments, influencer endorsements, etc.
Plain textual content is the first level of word-of-mouth marketing, but don’t forget to make it more convincing by posting quotes coming from real customers. Of course, it would be great to add their real-life photos and boost the credibility of social proof.
Video case studies are the next level of social proof marketing, but they require much more time and effort. If you are thinking about making one, YouTube is full of wonderful testimonials.
9. Search Engine Optimization
You don’t have to be a digital marketing guru to know about search engine optimization (SEO).
Although it’s a technical procedure rather than a content creation tactic, you need to include in your strategy because there is no other way to earn a higher ranking in Google searches.
As you probably know already, SEO is based on keywords and metadata. The key thing is to optimize content and meta tags, particularly titles, descriptions, keywords, and images. However, there is a whole science behind SEO, so we strongly encourage you to delve deeper into the subject by checking out more articles.
10. Measure the Results of Digital Marketing Strategy
The first tip on our list was to set the goals and tangible KPIs. While the last suggestion is to measure the results of your content marketing activities. This is the only way to learn whether your content is able to fulfill its purpose or not, so you need to monitor campaigns constantly.
You want smart insights about the content performance and this can be easy with marketing automation.
The process is much easier when you have a full list of objectives and KPIs at your disposal. You just need to compare the results with the plan to determine what is good and what needs to be changed. It’s a never-ending mission, but it gets simpler and simpler every time you do it again.
Creating a comprehensive digital marketing strategy is the basic precondition for running a successful company. The process itself takes a lot of time and work, but the benefits are so substantial that you cannot afford to miss out on this opportunity.
We made this article to show you 10 steps to create a digital marketing strategy to grow your business. Make sure to use our tips, but let us know in comments if you have other suggestions or questions about this topic – we will be glad to answer you!
Lauren Adley is a writer and editor at Best Essays and Best Dissertation. She is dedicated to her family, work and friends. She was dedicated to EssayOnTime for a long time. She is keen on reading, playing the guitar and traveling. She is interested in educational, marketing and blogging issues. Feel free to connect with her on Twitter.