Today you cannot miss the value of digital marketing services provided by an outside digital marketing agency, freelancer, or internal marketing department.
Let’s imagine that in the 2000’s you were a digital marketing guru or offering digital marketing services as a marketing agency or freelancer.
In 2019, you decided to leave your job and go travel the world. Now you want to get back on track and continue your career. This mission seems to be impossible, isn’t it?
So many changes have occurred in digital marketing during the last decade. The strategies, which successfully worked ten years ago, are useless now. Lots of new marketing services and instruments have appeared and substituted the old, ineffective ones.
But don’t discount some of your old marketing tactics. Have you really done the proper experiences and testing? If not you should, in fact, you should for all of your marketing campaigns anyway. Right?
The world of marketing is different today, and that’s a fact. There are lots of new challenges as well as opportunities for business growth.
Do you want to learn more about digital marketing 10-year evolution? Read this article, and you will find out which trends have shaped the marketing industry. You will get some useful tips on how to keep your marketing strategy up-to-date.
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Half of Global Ad Spending Will Be Digital in 2019
In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion. That means that, for the first time, digital will account for roughly half of the global ad market. In some countries, including the UK, China, Norway and Canada, digital has already become the dominant ad medium.
Blogging for Site Ranking
Let’s go one step further. You need website traffic to survive as a company. You can either run PPC ads, however when stopped so does the traffic. Or you can invest in content marketing and post great content SEO tuned. Your keywords are like money in the Google bank. As with annuities your keywords keep giving back.
Did blogs exist in 2009? Of course, they did exist. But the point is that a decade ago most companies didn’t understand the real value of the blogging. Those businesses, which had blogs, didn’t curate content adequately.
Today, everything has changed. Most modern companies treat their blogs like the most valuable assets they have. They invest money in the production of high-quality content on a regular basis.
Ten years ago, blogging was an option. But nowadays, it’s a necessity. If a modern company has no blog, it faces difficulties in building trustful relationships with customers. Also, it loses a chance to get its website to the top of Google search.
Statistics say those companies, which post more than 16 high-quality articles a week, drive in 3.5X times more organic traffic to the website. The secret of successful blogging is simple: the more pages you add to your site, the better ranking you get.
Quality of content
Today, Google is smarter than it was a decade ago. As you know, it takes Google just a few seconds to define whether you copied your content or wrote everything from scratch. So don’t even try to cheat search engine machine, you have no chances to win.
If you want to make your website Google-friendly, make sure that your content is informative, unique, and perfect in terms of grammar and context. Yep, Google may penalize you not only for stolen content but also for spelling mistakes.
This is a reason why most companies prefer to use automatic grammar checkers like Grammarly, and proofreading services like Trust My Paper. It helps to ensure that random typos and misused commas will not affect the website’s ranking.
In 2009, content creators worked using a “one-size-fits-all” approach, and everyone seemed to be happy. They produced lots of content, which presents general information, but doesn’t answer any specific questions. Users weren’t that picky in the past.
In 2019, modern users find this type of content useless. They are interested in getting more specific answers. They want to get high-quality personalized content. For this reason, today it’s important to research new topics, present new ideas, and provide the audience with brand new information.
For instance, if you operate in the fitness industry, don’t publish an article that explains what a keto diet is all about. There are thousands of web resources, where people can find general information about the basics of the keto diet.
In 2019, your task is to address specific queries. For instance, you may explain whether a keto diet is safe for new moms, or whether it’s necessary to go keto after bariatric surgery.
Research user intent and search terms including long-tail keywords they might use. Use SEO tools like SEMrush, MOZ and Google Keyword Planner for this.
Search engine ranking factors and digital marketing services
Now let’s talk about search engine ranking factors in more detail. For the last ten years, the engineers have modified the search engine algorithm multiple times. For this reason, Google’s algorithm has become more complex, yet more effective.
Experts state that currently, Google takes into account more than 200 different ranking factors.
It allows analyzing every web page thoroughly and putting the most relevant pieces of content on the first page of the search results page. Here is the list of the most important ranking factors in 2019.
The web is being accessed more and more on mobile devices like tablets and smartphones. Designing your websites to be mobile friendly ensures that your pages perform well on all devices and rank.
The growth of social media can digital marketing services
Apparently, the most important changes in digital marketing have been caused by the rapid development of social media. The number of active social media users increased dramatically within a few years. Let’s take a look at statistics:
A decade ago, only a small part of the population used social media on a regular basis. And what do we see now? According to statistics, 88% of American 18- to 29-year-olds use social media daily. This means, that now, networking sites allow companies to reach and engage a much wider audience.
Picky social media users
Now the biggest challenge for marketers is to create content, which meets the high requirements of modern users. Yep, today people are very picky about the content they consume.
They skip all the posts, which doesn’t look catchy. They don’t read long captions. They don’t watch too long videos. Statics show the following facts:
Unsurprisingly, it’s more challenging to grab and retain the audience’s attention today than ever before. Marketers try their best to “squeeze” the information and create easy-to-consume posts.
And the hardest part is to create branded content, which promotes the mission, vision and core values of the company. It seems that it’s impossible to present a brand message if you have just 40 characters and two minutes. However, marketing pros from big companies like Delta Air Lines handle this task with ease.
Visual social media
In 2009, people lived without Instagram and Pinterest. Do you remember those “ancient times”? If you do remember, don’t tell about that to Generation Z. Young social media users will think that you are as old as a dinosaur.
Let’s take a look back to the day of Instagram establishment. Its founders, Kevin Systrom and Mike Krieger, uploaded the first photos in June 2010. Take a glance at those posts. Do you find these pictures share-worthy?
Well, maybe these posts worked well in 2010. But in 2019, they have no chances to win the audience’s attention. Today we can honestly say that these pictures are not “Instagram-worthy”.
If you want to promote your business on Instagram, you should use only high-resolution photos. You should edit images to make them look perfect. There is no place for imperfection in the digital world.
Today, Instagram is not just a networking site. It’s a powerful sales platform. Everything that looks beautiful and fancy on photos can be easily sold, promoted, or advertised here.
In fact, visual social media platforms created new business opportunities for companies. Big corporations like Nike and Toyota use Instagram as a tool to maintain brand loyalty.
Small businesses use this platform to attract buyers and earn enough money. For instance, Guatemalan hostel can win the attention of American tourists without spending money on paid ads – simply by publishing catchy photos.
You can say that companies can substitute Instagram with any other social networking site. And you will be wrong.
The visual aspect of social media plays an important role in communication between the brand and the audience. And Instagram is that very platform, which took visual communication to the next level.
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New features of social media platforms and digital marketing services
Also, it’s worth mentioning that modern social media platforms have lots of brand new useful features, which helps companies to hit different business goals. Let’s consider a few examples:
The poll in Instagram stories.
Companies can use this tool to collect customer feedback and to increase engagement.
“Swipe up to learn more” feature.
This instrument helps to drive traffic from Instagram directly to the website. Companies use this feature to boost conversions.
“Shopping posts” on Instagram.
This feature allows companies to use their business profiles as a marketplace where they can showcase their products. Statistics show that shopping posts help to double sales.
As you know, developers add new features every few months. For this reason, in 2019, social media provides many more opportunities to grow business than they did a decade ago.
High quality of user-generated content
Now let’s talk about user-generated content (UGC) and its influence on digital marketing services. As you know, today, users produce much more content than they did a decade ago.
But the point is that the quality is not the only thing that has changed. The quality of the photos and videos has been improved a lot.
In 2019, modern smartphones have partly substituted professional photo equipment. And today, everyone, who has an ordinary smartphone, can take high-resolution pictures.
Yep, iPhone X has a better camera than iPhone 3GS has. And if you compare a photo which you have taken this week, with a picture which you made ten years ago, you will be amazed. The difference in quality is impressive.
Also, social media users learned how to crop and edit photos. And if you ask an 11-year-old child how to use filters on Instagram, it will take him just a few seconds to show you how to do it.
It’s worth mentioning that most young people also learned how to pose for the cam. Today, every 19-year-old girl knows how to position her arms and legs to look more beautiful in photos. Unsurprisingly that Instagram profiles of some teenagers look like profiles of top models.
UGC-based marketing strategy
So, how do all the mentioned changes relate to digital marketing? The point is that currently, the quality of user-generated content is high enough, and companies can benefit from it. There is no need to spend money on content production when you can utilize user-generated content for free.
If you are going to deliver the digital marketing services you need to understand your audience, where they get their information about your stuff, and great awesome content. Simple right?
For instance, if you sell swimwear, you have to pay lots of money to get Instagram-worthy photos. You need to hire models, hairdressers, stylists, and photographers to make your photo project successful.
Or you can choose another way. You can get fabulous content without spending your time and money. Modern good-looking girls (your target audience) like to publish their bikini pictures on social media. So why don’t you use those photos instead of professional shots?
You just need to ask permission of the content creator to re-post her/his photo or video on your business profile. Also, you need to choose a suitable repost app and tag your customers on every photo you use. That’s all you need to do.
Wrapping it up on Digital Marketing Services
The last decade brought lots of new opportunities for digital marketing. Some companies have taken advantage of new marketing trends and have beat fierce competition. Other companies have ignored the changes and failed.
If you don’t have the knowledge or capacity to perform a high return digital marketing campaign, then get help. Look for a great full-service digital marketing agency, like Matrix Marketing Group.
An digital marketing agency, that can help with email marketing, SEO services (search engine optimization), marketing campaigns, pay-per-click advertising, content marketing services, video marketing, social media marketing, social media campaigns, online marketing to help you increase your website traffic, improve your conversion rate optimization, and target potential customers and build relationships.
If you want your business to succeed in the long run, you should watch the marketing trends closely. No one knows what the following decade will bring. So you should be ready for everything and adapt your strategy to the changes when it will be necessary.
We’re listening about digital marketing services.
Melanie Sovann, is a seasoned writer and blogger, passionate about a broad spectrum of topics, ranging from technology to sociology.
Digital marketing is the marketing of products or services using digital technologies, on the Internet, mobile phones, display advertising, and any other digital medium.
Why is digital marketing important for my business?
Digital marketing helps marketing in real-time. Digital marketing improves your business sales by using methods and strategies that will attract more quality traffic to your company, who will engage and convert into qualified sales.
What digital marketing service do a marketing agency offer?
Not all marketing agencies offer digital marketing services. It’s a different ballgame. Matrix Marketing Group offers these digital marketing services?
1. Buyer journey mapping
2. Buyer personas
3. Search Engine Optimization (SEO)
4. Content Marketing
5. Social Media Marketing
6. Pay Per Click (PPC)
7. Email Marketing
8. Marketing Technology