Modern CMO’s running a SaaS Technology marketing department understands these e-commerce strategies.
Software as a service (SaaS) has been experiencing a major breakthrough in the last few years thanks to its highly practical features. The industry keeps expanding as it is projected to grow to almost $186 billion by 2024. What makes SaaS so popular?
First of all, it helps businesses reduce costs because they don’t have to pay flat rates month after month. Secondly, they are easy to scale and integrate, while new releases just keep adding more features to the existing offer.
At the same time, SaaS platforms are already set and fully operational, so clients don’t have to wait for it to be configured specifically for their own businesses.
SaaS technology is particularly influential in the field of online retail. But as the market keeps growing, chief marketing officers (CMOs) are struggling to find the best tactics to promote their brands and stand out from the crowd of competitors.
Our job is to help you learn the right marketing models, so keep reading to learn the top 10 eCommerce strategies for SaaS technology CMOs.
1. SEO Is Critical for SaaS and Ecommerce Companies
A marketer must understand the power of search engine optimization (SEO) for eCommerce companies. Therefore, the first lesson is to keep a website perfectly optimized for engine searches in order to increase the discoverability of your online store.
This is fundamental because 93% of all traffic comes from a search engine. It’s a complex topic that requires a lot of research and explanations, but the usual rule of thumb is to use the best keywords, optimize metadata, improve page load speed, and enhance website performance in general.
SEO can be complicated and get help from a good SEO agency.
2. Create Quality Content
The Internet is flooded with more or less the same eCommerce companies. While they might offer similar SaaS features, there is one thing that can distinguish some businesses from competitors and it is called “content marketing.”
Content creation gives you the opportunity to prove professional knowledge and authority, thus helping you to expand the fan base. If you are not an expert in content design, there are dozens of interesting essay service agencies and editing tools to consult with, including Essay Writing Lab, Grammarly, Essay Shark, or Hemingway App.
3. Try Paid Advertising
We already mentioned the importance of search engine ranking, but it takes a while before SEO strategies start generating results. With paid advertising, the process becomes much simpler because platforms such as Google Ads or Facebook Ads ensure ultra-precise audience targeting and guarantee to maximize visibility almost instantly.
4. Use Retargeting
Retargeting is another precious eCommerce strategy for SaaS technology because it allows you to reach out to prospects who already established some sort of interaction with your brand. For instance, these could be website visitors who left the site without converting.
This mechanism takes personalization to the whole new level because you can display ads that perfectly match the interests of every single user individually. In such circumstances, retargeting doesn’t only increase the discoverability but also influences the decision-making process and drives more conversions.
Watch the video below.
5. Publish Case Studies
Word of mouth is a highly impactful marketing tactic because customers tend to trust other consumers rather than brands. However, the days of fake and text-only social proofs are long gone.
Case studies help provide quicker sales with proof and are essential to your e-commerce strategies.
Today, you need a credible case study to convince the audience that your eCommerce-focused SaaS offer is worth considering. While this tactic does require some extra effort, the end product is remarkable – just take a look at this one example and you will immediately fall in love with video case studies.
6. Take Advantage of Review Sites
This advice goes hand in hand with the previous one. Tech-savvy clients often read independent online reviews, so you might want to consider getting your own review on specialized websites like Capterra or G2 Crowd.
Such platforms know that finding the software is complex and time-consuming, but they provide visitors with credible reviews to make the process simpler and effortless. If you can get your brand on one of those platforms and earn a positive review, you can immediately make an impact on the target audience.
7. Offer Free Trials
Another way to grab the attention of your target audience is to offer free trials. This is always a good tactic because people love free stuff.
At the same time, consumers who test your offer can easily get used to the product and choose to pay for the actual license eventually. Some of the most popular SaaS brands like MOZ Pro offer a 30-day free trial to win over new clients.
8. Don’t Add Too Many Options
Marketers who want to maximize the conversion potential of their services should never let the customer choose between too many options. Unlike multiple-option offers, fewer SaaS plans allow clients to focus and make a decision faster.
Going back to the MOZ Pro example, you will notice only four precisely defined packages. You should follow the same pattern and limit the number of available solutions.
9. Improve Customer Experience
SaaS clients appreciate when they can consult with providers 365 days a year. It’s essential to create a connected customer experience. Your digital marketing strategies must all be aligned with your customer’s journey.
Your job is to ensure quality customer service and hire professional agents who can solve problems in a timely manner. Besides that, it’s always a good idea to be available around the clock, so we suggesting deploying the chatbot technology to make your business available 24/7.
Your bottom of the funnel is important to maintain loyal customer with your e-commerce strategies.
10. Easy Sign-Up Procedure
When you finally win over customers and inspire them to sign up, don’t forget to simplify the procedure and make it super quick. That way, you will avoid losing clients at the last stage of the sales funnel.
Conclusion about SaaS e-Commerce Strategies
SaaS is one of the fastest-growing and most profitable markets worldwide. It is particularly convenient for online retail businesses, but only if they are able to get the foot in the door and promote their offers properly.
In this post, we showed you the top 10 eCommerce strategies for SaaS technology CMOs, so make sure to use them and breathe new life into your digital shopping platform.
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Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. SaaS is one of three main categories of cloud computing, alongside infrastructure as a service (IaaS) and platform as a service (PaaS).
What is SaaS marketing?
SaaS marketing gives users the ability to connect and use cloud-based apps over the Internet. In other words, you hire the use of an application for your business so your users can connect over the Internet, usually with a browser.
What is SaaS in simple terms?
SaaS stands for “Software as a Service.” SaaS is software that is used over the Internet rather than installed on a computer (client/server). It is often used for enterprise applications that are distributed to multiple users. For example, when the remote software is updated, the client interface is also updated.
Why is SaaS marketing important?
SaaS marketing is important because giving away a free product or service is one of the most standard and widely-accepted SaaS marketing strategies. The “free trial” is a strategic marketing strategy for SaaS customer acquisition and onboarding. Giving away your product for free — as long as you have a marketing strategy — is an excellent approach for SaaS marketing.