Use These Facebook Tools to Increase Conversion Rates

If you are thinking about adding Facebook marketing to your marketing mix you need to look at these Facebook tools.

According to Facebook’s latest stats, 2.32 billion monthly active users (MAU) today. With more than 2 billion monthly active users, Facebook is the most popular social network worldwide.

In its local market in the United States, Facebook accounts for over 42 percent of monthly social media visits. Facebook’s appeal is not only based on its social platform but also on its strong mobile integration and its mobile messaging capabilities.

Facebook’s network activity

There are now more than 42 million Facebook pages and 9 million apps and websites integrated with Facebook, according to a recent amendment to the social network’s filing for an initial public offering.

As you can see Facebook marketing can be a useful strategy to boost your company’s performance especially if you are a small business owner. But it is challenging to sort through all the Facebook application and my last count there were over 9 million apps. So I made it easy for you and found 5 applications that are useful and easy to use.

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Like all social media, Facebook marketing, the number-one no-no is on Facebook is “broadcasting” your messages instead of providing fans with relevant content and engaging on a continual basis.  

Facebook marketing is about sharing interesting information, videos, articles, and photos with people who have given you permission to interact with them. It’s also about facilitating a place where these people can engage with each other and share their common interest.

So it is your job to interact, not just to broadcast, with your Fans that are looking for a reason to connect with you. And you are rewarded by them clicking ‘Like Us.’ Your job is to give them a compelling reason to stay.

These Facebook tools save you time and money.

blogging social media

Facebook marketing is not easy, these Facebook toolkits help

With Facebook marketing, small business owners and marketers of any size can do effective, word-of-mouth marketing at scale for the very first time.

But remember Facebook is all about authenticity, so if your company is not being authentic or engaging with customers in a way that feels genuine, the community will see right through it. Use the right Facebook toolkits and see the needle move.

Now you can take your Facebook marketing to a new level with these five tools and boost your conversion rate.

facebook ads

1. Custom URLs

Before you launch your brand presence on Facebook, check on your vanity URL. This should be obvious but you would be surprised how many of our clients missed it.

Just like a domain name, vanity URLs and usernames are very important in protecting the identity of your brand. People will remember www.facebook.com/brand rather than e685ca07f50jc6491. If somebody else is sitting on your brand identity, ask them nicely or contact Facebook if you have a copyright. If nothing works, go for a relevant suffix or prefix with the brand name.

Facebook tools

Find one that’s simple and easy to remember. Facebook now allows you to create your own custom URL for your page. This means your business can have its own permanent www. Facebook.com/YourBusiness. Facebook won’t let you change your mind once you’ve picked one, so make sure you get it right!

Click here: www.facebook.com/username to get yours.

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2. Canva

facebook toolkit

Canva is a great tool to use for just about any social media visuals. We loved it so much we went for the paid version and just love the tool. Sure we use the full suite of the Adobe suite be with this tool you can be up and running in no time.

Canva is a tool to create and edit images and graphics. Create designs using hundreds of templates. Design with millions of stock photos, vectors, and illustrations. Edit images using preset filters. Use icons, shapes, and elements with ease. Access hundreds of fonts. Price: Free.

Click here: Canva

3.  Headline Analyzer

content marketing

If you are not a copywriting or just can’t a headline to grab the attention of your audience, try this tool.

Headline Analyzer is one of the Facebook tools that is easy to use from CoSchedule will score your overall headline quality and rate its ability to result in social shares, increased traffic, and search-engine-optimization value. It also provides suggestions on how to improve a generic headline.

Use the headline analyzer to see your optimal character length for search engines like Google and email subject lines, while also getting a glimpse of how your readers will scan your headlines. Price: Free.

Click here: Headline Analyzer

4. Buffer Pablo

facebook toolkit

Like Canva, but a little lighter, Pablo allows you to create images for social media. The folks at Buffer (creators of the Buffer social media management tool) built Pablo to make it easier to quickly create graphics on the fly quickly. We use it all the time for quick post and adding quote is a snap.

Click here: Pablo


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5. Likealyzer

Facebook marketing plan

LikeAlyzer, powered by Meltwater, provides an in-depth assessment of your Facebook page performance, coupled with super-actionable recommendations on how you can boost engagement with your brand.

Unlike many other free tools, you don’t have to turn over any personal information to attain the assessment. Simply plug in your page URL and it will be automatically generated within seconds.

Click here: LikeAlyzer

6. BONUS – AdEspresso

Facebook Ad Examples

AdEspresso helps you if you are new to Facebook advertising or the Facebook Business Manager is overwhelming. This tool makes Facebook advertising easy and profitable for startups and small businesses. Whether you want to sell more products, grow your fan base, or increase engagement with your community it will help.

Here’s a tip.

The creative part is the easy part, you have to do research and sometimes hours and hours. Want to see what your competitors are up to check this out. Go Here. Let me know if it helped.

We Facebook tools with AdEspresso and it’s loaded with examples. You have to check them out.

We spend many hours getting Facebook ads right with copywriting, images, and testing. So when I hear yeah, we ran a bunch of ads and didn’t work. Well, how much time and testing did you really do?

social media ads

Wrap up for Facebook tools

Use these five FREE Facebook tools and you are off to a good start getting more followers, engagements, and real fans!

We’re listening.

Have something to say about Facebook tools? Share it with us on FacebookTwitter or our LinkedIn.

Here are some more Facebook resources:

The Ultimate Guide to Facebook Retargeting Ads
Learning the Basics: An Overview Of Facebook Ad Types

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