Google Search Algorithm Update is Now Completed. There is no ‘fix’ if your website was hurt by this last Google update, according to Google.
Most marketers and SEOs watch Google’s update closely. Google’s search algorithm update is now completed in August 2018. If you haven’t checked how this might have impacted your website. Do it now. Go to Google Analytics here.
The Search Rankings Pie Chart (MOZ)
Many Marketers and SEOs know the ranking factors survey SEOmoz conducts. This chart show’s the major categories in the overall results:
If this is the first time you have seen this, I suggest you get get a better understanding of search and how it impacts your website.
Marketers and SEOs are seeing more fluctuations with the Google rankings now, while Google has confirmed the August 1 update has been fully rolled out.
Google has just confirmed that the core search algorithm update that began rolling out a week ago has now finished fully rolling out. Google search liaison Danny Sullivan said on Twitter, “It’s done” when I asked him if the rollout was complete.
Danny added that if we see other changes, “We always have changes that happen, both broad and more specific.” This is because some of the tracking tools are seeing more fluctuations today, and if they are unrelated to this update, the question is what they can be attributed to. If your marketing plan has an SEO and content marketing component you need to understand these update better.
What can you do?
Now we know what Google said and what the data is showing, what can you do? That is the biggest question for those who were negatively impacted. Were you impacted? DO you know how to find out?
Google said there is nothing you can do. There is no fix. That helps, right? However, Google has been suggesting that you can continue to work on improving your website, make better content, make a better overall user experience and ultimately, the next update may lead to your site ranking better. [Learn how to improve your website].
Based on our research, the August 1 update was one of the more significant updates we have seen from Google on the organic search side in some time. It continued to roll out over the weekend and has now completed.
The March update and April update from earlier this year were also “broad core algorithm updates.” Google announced its advice to webmasters on these updates has not changed. Here is what Google said back then:
Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.
As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.
There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.
In short, Google will continue to refine its algorithms to make its search results better for their users. Google is telling webmasters that there is nothing a webmaster can do to “fix” their pages to rank better after an update. Instead, try to keep making your website better over time, and Google may recognize those improvements over time, and your rankings may improve.
Google’s current advice on this update is that webmasters do not need to make any technical changes to their websites. In fact, the company said, “no fix” is required and that it is aimed at promoting sites that were once undervalued. Google has said that you should continue to look at ways of making your overall website better and provide even better-quality content and experiences to your website visitors.
Now that the rollout is complete, you can check to see if your site was impacted. But as Danny Sullivan said above, there are always changes happening in search.
For more details, see the original story.