You might be asking yourself these questions: What is an SEO strategy? How do I create an SEO plan? And how do I implement an SEO strategy?
Matrix Marketing Group has been working in the search engine optimization services business since 2002. We know a thing or two about SEO strategies. In this article, I will explain proven SEO techniques and SEO strategies that will bring you more traffic, conversions, and revenue.
IT’S NOT ROCKET SCIENCE
SEO is not rocket science but can get complex. I’m here to help take the complexity out and provide you with an SEO process to help you grow your traffic, get more conversions, and sales. But like all complicated topics were going to keep it simple and build an SEO foundation for you.
This 3-month SEO strategy is not complicated just follow these SEO techniques. You can do it. So let’s dive in now.
WHAT IS SEO AND WHY SHOULD I HAVE AN SEO PLAN?
Search Engine Optimization (aka SEO) is about making your website compatible for search engines to recognize your content and ranking it in relations to other content on the Internet. Please note you should be creating your content for your audiences to find, read, engage, and share. So we must be creating our content for the user and structured for search engines algorithms.
HOW WILL SEO INCREASE TRAFFIC, CONVERSIONS, AND REVENUE
If you have a business online, you are likely to have a website that you want your target market to find and engage with. You might ask why are my target prospects not reaching me via my website? Or why is my website not ranking on the first page of Google? These are great questions.
Over 70% of clicks go to organic searches that rank on the first page of Google.
We’ll show you a step-by-step SEO strategy and what you need to get a proven, simple SEO strategy running for your website.
THE 3-MONTH SEO PLAN
MONTH 1 – Research & Competitor SEO Analysis
SEO plans and search results take time. A new business or a website with low domain authority can take up to 6-months before you see results. Therefore, selecting the right keywords is essential. For example, Matrix Marketing Group offers SEO services and while choosing a keyword we find ‘excel data analysis’ as our keyword. You must write great content, tuned for SEO, great search results, and our readers love it. Now, we are getting more traffic, but it’s not website traffic that will turn into customers for our SEO services. We selected the wrong keyword. This keyword, excel data analysis, did not align with our SEO service offering.
So think about keywords that relate to your target audience and develop content around that. Start with an SEO audit to get your baseline.
To help determine keywords think about what your target audience reads and in what mediums. Do they read a blog post, eBooks, Whitepapers, Checklists, Infographics, and other educational content? Step back for a minute and think. Why are you reading this post about SEO strategies? How did you find this article? That’s the mindset you need. Think like a reporter.
Once you have some keyword ideas in your head, it’s time to get organized.
The next step is to start to research the keyword you picked and what your competitors are ranking for. To perform this keyword SEO analysis, we will need some SEO tools. There are tons out there, but we use the best. Here’s is a list of FREE and PAID SEO research tools.
Once you have accessed these tools and familiarized yourself with them and follow this SEO approach.
Add your keywords from the spreadsheet into the tools and look for these elements:
- Relatively high search volume
- Low competition
- High CPC (cost-per-click)
To help fine-tune your keyword research, we like to see what our competitors are up to. We do this to help us rank right along with them with the ultimate goals of ranking higher.
We use three tools to spy on your competitor’s keywords. SEMrush, ahrefs, and SpyFu. We’ll use SEMrush as an example and follow this process.
- Go to SEMrush and type in your URL and it will list out your closest competitors.
- If you already know your competitors (those who sell the same product or service as you do), type in their URL and it will show you:
- All the keywords they are buying traffic for using paid ads on Google
- All the keywords they are ranking for on Google, which of the pages on their websites are ranking for those keywords, and how many visitors they are getting from those keywords.
- If you know your competition is successful, this will tell you the main keywords/phrases to consider going after.
Set up Google Console. It’s a free tool that breaks down how your website is doing. You won’t do anything else with this during month one, but you want to get it set up early on so it can begin tracking data for you to utilize in month two. (NOTE: If you don’t already have Google Analytics set up on your website, you will need to set up Google Console.)
MONTH 2 – Optimize Your On-Page SEO Strategy and Building Content
What is On-Page SEO? On-Page definition: On-Page SEO is all the internal factors that make a website and webpage useful for the visitor. It’s the SEO stuff like page title with the keyword, user-friendly URL, meta-description, internal linking, image alt text, header tags like H1 and H2 for easy skimming.
In simple terms, Google reads source codes (not the language you and I speak or read!), so it’s your job to make sure Google can read our websites so that we can rank in its searches.
We use SEO tools like Yoast SEO plugin for WordPress website and SEO Plug-In for Shopify websites. These plug-ins handle most of the on-page SEO activity for you. It walks you through the steps (in a very user-friendly way) to make sure Google can read your pages. They are a must for implementing your SEO strategy.
Set up the free Yoast SEO Plugin on your WordPress site to optimize your on-page SEO. Yoast is a super user-friendly plugin that will handle most of your on-page SEO needs. The plugin will walk you through how you can optimize your site. Scroll down to the bottom of each of your posts to find Yoast area. HINT: You want to try to get both “Readability” and “Keyword” circles to be green.
We suggest that you set up both Google Analytics and Google Console in month one. Google Analytics shows you your website traffic and Google Console shows you the keywords that are driving that traffic. You will find both of these free resources helpful to see what’s working on your site as you begin implementing your SEO strategies. Set a task or calendar reminder each week to check in on your website traffic and the keywords that are driving that traffic.
Building high-quality content on a consistent basis on your blog will drive more traffic. To drive more traffic to your website, you need content. You will be adding your keywords to the content you create. Here is a guide to help you implement when you write your blog posts/articles:
- Create one blog, article, video, or audio content every single week. (NOTE: As far as SEO goes, video and audio content does not rank as well in Google, but it’s still great for growing relationships.), so make sure to have plenty of text-based content in the mix if you are a producer of mostly video and audio content.
- Create content that is engaging for the viewer (Google can tell if you have an engaged viewer on your website because they are spending more time on your site scrolling, clicking, and looking at images.)
- Write in a conversational tone
- Create thorough content (NOT short), about 1,600 words or more
- Use sub-headings
- Keep paragraphs short (4-5 lines)
- Use images, videos, and audio clips where appropriate
- We suggest all blog posts have a conclusion and end with a question
MONTH 3 – Building Links and Getting Social Shares
The final part of this 3-month plan also includes what is known as off-page SEO. What is Off-Page SEO? If you Google the phrase “off page SEO,” here’s the definition Google shows in the SERPs:
We use this off-page SEO strategy for amplifying, gaining social shares, and gaining engagement for our marketing content. Social sharing will not directly affect your SEO, it has an indirect impact by increase website traffic. Social sharing builds social proof, which creates awareness and your authority.
Links from other people’s websites to yours, called backlinks, can boost your SEO and ranking. Google loves seeing links, but not just any links. Google algorithm is smart and knows the domain authority and relevance of where those links originate.
Therefore, if you are linked to a very well-known authority in your industry, versus someone who themselves doesn’t have much authority or who doesn’t have much to do with your field. Who is Google going to give more credibility to? If you guessed the one with higher authority, you guessed right.
Get other sites linking to your content.
- Start with a goal of getting 10-20 backlinks per month
- Authority links: Links from people/websites with authority in your niche space
- Relevant links: Links from similar sites in your niche space
Locate potential authority websites that can provide authority links back to your site.
- Go to ahrefs and put in your competitor URLs (not just the main URL, but the exact page that has content similar to what you have created). Ahrefs will provide you a list of every site that is linked to your competitor’s content. Now that was easy.
- Take the list, line by line, and email the site owner asking them to link to your content. Of course, you need to give them a good reason to, so you’ll want to provide them with the competitor’s article link that they had linked to and tell them how your content is similar, yet different (aka better), and how it can serve their reader well. This is a tedious task, but worth your time and effort. So get started.
You should encourage social sharing. Social shares do not directly affect SEO, but it helps because the more people who share, the more traffic, the more eyeballs, the more engagement, the more likely others will link to your content.
- Have social sharing buttons on your site
- Encourage your website viewers and social channel followers to share your content. Sometimes people need to be asked.
- We use the Buzzsumo.com tool to find out who’s sharing content similar to yours and ask them to share your content (only ask if relevant to their audience’s needs). Buzzstream is another great tool we use for this activity as well.
Here’s a recent SEO experience for our company. In one month we increased traffic by 3.78 percent. an additional 756 of new users per month.
I hope you find this step-by-step SEO strategy guide useful. We’ve broken down all the steps for you to understand and implement within 3-months. Now it’s up to you to put this plan into action.
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