How to Get on the First Page of Google with Effective Marketing is a Top Priority for Most Modern Marketers
For most SEOs and Modern Marketer, the aim is to drive web traffic and getting on the first page of Google is essential.
The first page of Google is important and we’ll discuss how to get on the first page of Google. There is no tricks or gimmicks just hard work.
This is always the universal goal for all websites and eCommerce businesses. Whenever an Internet user searches, the aim is always to make it to the top search results. This means the first page of Google.Over 70% of clicks go to organic searches that rank on the first page of Google. Click To Tweet
The good news is that although competition is stiff, the means of marketing are also now more many than ever. There are different avenues for you to market your products and services, which give you an advantage in this competitive industry.
Let’s see what our friends at Matrix Marketing Group are up to with its SEO efforts.
Matrix ranked at the top of the page with over 63,300,000 results.
And there’s more. Not bad, #1 out of 55,300,000 results. Where does your web page rank?
Those are impressive results. You have to dig into your SEO metrics and results. You can do that for free right in Google Search Console. If you have never done this before you must learn.
That said, here are some of the most effective marketing types you shouldn’t ignore.
1. TikTok Marketing
Did you know that even a simple act of signing up and having a TikTok account can be an excellent marketing strategy?
Many years back, TikTok was used only to post short videos, mostly of music. Now, the content of these videos has expanded even to advertising or informative-type of videos.
With TikTok, a majority of its users are coming from Generation Z. These refer to those who come after the millennials. Hence, you can assume that they’re younger than their twenties. And, much of their population is also female-comprised. This is where the effectivity of TikTok marketing comes in.
If your product niche speaks to young females, then this is an avenue you shouldn’t miss. TikTok users don’t even need to follow anybody for them to find posts.
A quick browse through the “Discover” section sends them through many videos in a day. Advertise your products here, and you’re sure to have a better reach or better organic traffic.
In 2018, TikTok was one of the most downloaded non-game apps on the Apple store. This only means that the population on this site is exploding. TikTok statistics will also show you how effective this form of marketing can be for you.
2. Paid Advertising Helps Rank on the First Page of Google Quickly
Paid advertising is one of the more common forms of online digital marketing. Before all other types of marketing came to be, paid to advertise already existed. Albeit older, it still hasn’t ceased to be effective.
In the day and age of digital marketing, it’s still very much relevant. Paid advertising or paid marketing refers to the marketing of goods and services through advertisements. These ads can either be on television, websites, and social media sites.
Despite the coming in of newer modes of marketing, paid advertising isn’t one to miss. Its reach is still very impressive.
The problem with paid search is that once you turn off your ad spend what do you think happens to your web traffic? Poof!
3. Social Media Marketing
First, an effective social media marketing requires familiarity with popular social media sites, such as Facebook and Instagram. If you’d like to make it big on Google, these are avenues of marketing that you’d also have to take advantage of.
Facebook and Instagram are no longer used to give out comments and post photos and videos. Besides sending messages to users, these social media sites can also be integrated with ads.
Facebook and Instagram are increasing in population. This means that through these social media sites, you’ve got a worldwide population at your reach. During their breaks, mobile phone users also spend much of their time on social media sites.
When you introduce your products and services during this opportune time, chances are, they’re going to search more about your business on Google. Next thing you know, you’re going to make it to the first page of Google. Thus, social media marketing makes you relevant.
Think about social media like an online networking event. You must listen first and then amplify your reach. If you are selling SaaS for enterprise account firms with social selling to you run over the Cosmopolitan twitter feed for leads? Or do you go to The American Association of Finance & Accounting (AAFA) Twitter feed? What would you do? Hey, it’s up to you.
4. YouTube Marketing Helps Rank on the First Page of Google
YouTube Marketing is placed on a different section as social media marketing. For starters, the strategy applied on Youtube videos is different.
On Youtube, you’ve got more leeway to expound verbally on the products you’re trying to promote – you can post longer videos. Hence, your ads are also more in-depth. This differs greatly from the written captions preferred on Facebook, and the shorter clip limit on Instagram.
YouTube Marketing is a marketing strategy that shouldn’t be missed out on. One of the most common, and most effective means of marketing, is affiliate marketing.Over 70% of clicks go to organic searches that rank on the first page of Google. Click To Tweet
If you look around the website, you’ll find numerous Youtubers getting into the bandwagon. Why? Because it sets your message straight to your viewers, it’s convincing. It practices search engine optimization techniques. And, it gets you straight up to the first page of Google.
Conclusion on how to get on the first page of Google
Marketing has evolved since its inception. Gone are the days when marketing was limited only to the traditional forms of marketing, as it was then known.
With technology also came a more expanded, and more effective way of marketing. Thus, to be successful in your business also means ensuring that you make it to one of the top search results on engines, such as Google.
There is a huge opportunity in the digital space where you can beat the competition without having to outspend them.
Have something to say about your thoughts on how to get on the first page of Google?
Although it takes longer to run an effective SEO campaign, organic search is still worth the time and effort. It’s a lot cheaper to invest in, it attracts more click-throughs than PPC, and organic search results are more trusted than PPC ads.
What is the Google search algorithm?
Google Search uses PageRank as its algorithm to rank web pages in their search engine results. PageRank is a way of measuring the quality of website pages.
What is the Googe search console?
If you are involved in SEO and search, then Google Search Console is a must. Google Search Console free service administered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.
What is Google’s Lighthouse?
Lighthouse is an open-source, automated SEO tool for enhancing the quality of web pages. You can run it against any web page, public, or requiring authentication.