Marketing for Education

The marketing of educational services and programs are different.

Changes in education delivery are changing more today than ever. Are you ready? 

If your educational enrollment funnel, inquiry generation, and conversion rate mean anything to you, keep reading.

Matrix Marketing Group understands that enrollment funnel is critical for success. But that’s only half the battle.

We know how to fill the funnel by leveraging omnichannel campaigns to coordinate your organization’s stories and intersect with potential students throughout their search while improving your marketing return-on-marketing spend. We know it’s about more than inquiries. It’s about decision-ready applicants.

Ads don’t work. Content does. Ads might work in the short-term, but when the ads are turned off, so is your website traffic. Do you want to leave that to chance? 

People experience content. To change behavior, you need to connect and engage people (the parents, teachers, training manager, and students) first—through useful, relevant content and meet them where they are. Matrix Marketing Group uses an omnichannel approach to build engagement, spark interest, motivate, and drive action among the target audience you want to influence. The sooner you act, the quicker you can change behavior. Digital transformation has been happening for years, are you there?

Resources

Digital Marketing for Education

The ultimate strategy for Education Marketing to secure new students

Educational Marketing Case Study

Over the last two decades, Matrix Marketing Group, a Denver-based marketing agency, has developed and delivered in the training and higher education space.

Marketing Scorecard for Education

Use this marketing educational scorecard toolkit to bring structure and meaning to your numbers.

Outsourcing Marketing for Education

Download this informative guide to help you determine if marketing outsourcing is for you.

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7 Effective Higher Education Marketing Strategies

Higher education organizations, both profit and non-profit, need integrated marketing strategies to drive brand awareness and enrollment.

Higher learning is struggling to meet their enrollment goals and often relaxed admission standard.

Modern-day technologies have a significant impact on every aspect of our life. Having occurred some decade ago, internet marketing has become a detrimental factor in a successful business. Even universities started to utilize marketing strategies to attract more first-year students.

There are numerous opportunities to make people aware of what’s going on at your university using the Internet. There are also some rules regarding the ‘right’ way to interact with your subscribers to gain the most from your online presence.

Thus, for a higher education facility to have a successful marketing campaign, it is worth discussing the most effective marketing approaches.

Established In

Clients and Projects

For Modern, Education Marketers

Modern education marketers understand the critical elements to drive new students through proven education marketing strategies.

Education marketing is increasingly competitive, fueled in part by the downturn in enrollments for smaller schools. According to data from the National Student Clearinghouse Research Center, admissions in the fall declined 1.4% — which may not sound like much but represents more than 270,000 students. 

With more awareness of the difficulty of paying off student loans and the fact that a college education doesn’t guarantee a high paying job, smart education marketing is a necessity to keep from sliding to that inexorable black hole of empty classrooms.

This article takes a look at some of the top strategies that demand attention for effective educational marketing. 

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Increase in website traffic

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INCREASE IN SALES LEADS

Education Technology Companies

Market size and distribution problems for education technology company headaches

The wrong distribution channel selected for an education technology company can be the fastest way that your product never gets to the end-user. 

The wrong distribution channel selected for an education technology company can be the fastest way that your product never gets to the end-user.

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(303) 351-1645

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Want more leads and higher sales conversions?

Get a finger on the pulse of your revenue growth investment and results across the entire revenue process.

How can education firms increase sales?

If educational companies want to get serious about revenue growth, it’s time they got serious about their marketing. Marketing needs to take on the challenge of becoming a growth engine for educaiton companies.

How do you market an education company?

Top 5 Strategies For Education Marketing

1. Marketing research and competitive analysis
2. Establish a communication architecture and clear uniques value proposition 
3. SEO-friendly website tuned with call-to-actions
4. Paid search can help boost your web traffic quickly
5. Content marketing is critical

BONUS: Use marketing technology to scale and reduce cost

What is digital marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium to drive web traffic and sales.

What is included in a digital marketing strategy?
Here are some of the digital marketing tactics we employ:
  • Search Engine Optimization (SEO)
  • Content Marketing (Blogging & Article Writing, Video)
  • Downloadable Content Offerings (eBooks, White papers, Webinars)
  • Email Marketing.
  • Social Media Marketing.
  • Pay-Per-Click (PPC) Marketing.
  • Video Production.
  • Website Design A/B Testing.
2020 marketing funnel denver

Our marketing funnel is a visualization for understanding the process of turning leads into customers. The idea is that, like a funnel, marketers cast a broad net to capture as many leads (MCL) as possible, and then nurture leads (MQL) through the purchasing decision (SAL), narrowing down these candidates in each stage of the funnel.

Matrix Marketing Group takes a full-funnel approach to the marketing funnel. We fill the funnel at the top, nurture in the middle, and covert at the end. Go beyond Inbound!

General FAQ’s

What is educational marketing?

Educational marketing is a process of educating our prospects, rather than pitching them. Opportunities must be educated to understand the quantity, quality, and value of results that are produced when they engage your educational organization’s products or services.

What is higher education marketing?

Higher education marketing is marketing an institution to those seeking any higher education degree, which in the United States is defined as any degree beyond a high school diploma. The higher education space is one of the most challenging marketing industries, but educational delivery is making it cheaper and more accessible than ever.

Why is digital marketing education important?

Digital Marketing helps you directly connect with customers, liaison, communicate and interact, and generate leads and sales in real-time. Thus, your theoretical knowledge will work in tandem with Digital Marketing that eventually boosts your marketing efforts itself.

How to do education marketing?

The following are five practical marketing tips that everyone in the education sector should be leveraging to boost enrollment numbers and build their reputation:

  1. Use Video Marketing.
  2. Encourage Persona-Based Content.
  3. Social Media Marketing.
  4. SEO Tuned Website.
  5. 1:1 Segmented Email Marketing.
What is education-based marketing?

Education-based marketing is the sharing of knowledge to build trust. It is a strategy that establishes credibility and trust with your customers by using educational messages. Today’s consumer lives in a digital and instant gratification consumer environment. They don’t have to buy it unless it is on their terms and their timetable. You can influence it.

marketing automation platform

In Today's Environment, The Digital Imperative is More Important than Ever

The digital imperative is about how small and medium-sized businesses can leverage sales and marketing automation technology to survive and thrive in a down economy or a good one.

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