Marketing for Manufacturing
Manufacturing companies tend to benefit from targeting customers in specific regions, where the company has channel partners, distributors, and locations.
A guide for manufacturing firms with leverage digital marketing for sales growth.
SEO Case Study with a 52% increase in website traffic in less than 30 days.
Use this marketing scorecard toolkit to bring structure and meaning to your numbers.
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The Changing Face of Marketing in the Manufacturing Industry
While manufacturing processes like distribution have improved by leaps and bounds thanks to supply-chain technology and Six Sigma, the revenue process is still one of the most inefficient areas of enterprise today.
This has to change.
Marketing in the manufacturing industry has changed more in 2 years than in the past 50 years.
Marketing in the manufacturing industry is similar to many industries and 57 percent is a number they watch. For some manufacturing consultants, system integrators, and VAR’s the figure may be higher or lower.
57% – that’s how far the average manufacturing buyer is through the decision process before engaging system integrators, VAR’s, and consultants?
Clients and Projects
10 Things to Include in Your Marketing Strategy for Manufacturer’s
A manufacturer marketing strategy plan needs to reach its target market effectively.
Generating a comprehensive manufacturer marketing strategy plan that stands above the noise in the over-populated manufacturing industry can be difficult. Time is a scarce and precious resource so focusing your project efforts is a must.
But how can you measure the return on investment of your marketing programs? With today’s competitive setting the bar higher than ever, your manufacturing marketing strategy needs to be exhaustive.
Don’t worry, though, Matrix Marketing Group has compiled what your marketing strategy needs to succeed. So take a quick step back, and dive into this challenge head-on.
Increase in website traffic
INCREASE IN SALES LEADS
10 of the Top Colorado Manufacturing Companies
Colorado Manufacturing Companies on the Rise.
Colorado manufacturing companies in the Rocky Mountain region are brimming with manufacturing innovation. NAM recorded almost 5,000 Colorado manufacturing companies, producing $23 billion worth of goods, and accounting for 5.6% of the State’s employment.
Many of the nation’s top-performing firms are producing their products in Colorado due to a highly skilled and smart workforce.
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How can manufacturing firms increase sales?
If manufacturing companies want to get serious about revenue growth, it’s time they got serious about their marketing. Marketing needs to take on the challenge of becoming a growth engine for manufacturing companies.
How do you market a manufacturing company?
Top 5 Strategies For Industrial B2B Marketing
1. Marketing research and competitive analysis
2. Establish a communication architecture and clear uniques value proposition
3. SEO-friendly website tuned with call-to-actions
4. Paid search can help boost your web traffic quickly
5. Content marketing is critical
BONUS: Use marketing technology to scale and reduce cost
What is digital marketing?
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium to drive web traffic and sales.
What is included in a digital marketing strategy?
- Search Engine Optimization (SEO)
- Content Marketing (Blogging & Article Writing, Video)
- Downloadable Content Offerings (eBooks, White papers, Webinars)
- Email Marketing.
- Social Media Marketing.
- Pay-Per-Click (PPC) Marketing.
- Video Production.
- Website Design A/B Testing.