Our Approach

A Digital 
Marketing Agency

The increase in marketing channels, mobile devices, social channels, apps, and content is giving consumers more choices and greater control. Today’s consumers are educated, empowered, and entertained on their terms.

Customer loyalty can be temporary for brands that are not transparent and engaged in their markets. Companies must break through the clutter, connect with customers, and create a personalized experience through the customer journey.

Matrix Marketing Group helps you develop a game plan design to build your core strength, spur grow through existing marketing assets, connect actions to outcomes, and allocate resources based on performance.

2020 marketing funnel denver

Our marketing funnel is a visualization for understanding the process of turning leads into customers. The idea is that, like a funnel, marketers cast a broad net to capture as many leads (MCL) as possible, and then nurture leads (MQL) through the purchasing decision (SAL), narrowing down these candidates in each stage of the funnel.

Matrix Marketing Group takes a full-funnel approach to the marketing funnel. We fill the funnel at the top, nurture in the middle, and covert at the end. Go beyond Inbound!

Approach

Our Approach to Marketing

Design Thinking + Agile Management

Matrix Marketing Group helps you develop a game plan design to build your core strength, spur grow through existing marketing assets, connect actions to outcomes, and allocate resources based on performance.

Our design thinking + agile marketing approach allows us to get more done, get the right things done, adapt to change and improve communications with our clients.

Why Us

Why Startups and Small Businesses Choose to Work With Us

Discovery

We start by building a data advantage by pulling in relevant information, analyzing the data, turning it into business insights, and delivering those insights into action.

Delivery

Our agile marketing approach is about getting things done. The right message and offerings to your customers across a range of touchpoints and channels. 

Design

This stage involves the design of marketing activities, agile marketing processes, pricing, products, and experiences that the brand delivers to customers.

Full-Funnel Approach

We use a full-funnel marketing approach that begins at the top of the funnel to capture leads, middle of the funnel efforts of your marketing is more focused.

Digital Marketing Agency For Explosive Growth

Want More Web Traffic, Leads, and Sales?

Revenue Driven for Our Clients and Counting

Years in Business

Clients We've Helped

Matrix Marketing Group assumes a long-term, integrated perspective, rather than the short-term horizon that sales departments usually embrace. However, we do commit to short-term wins where possible.

Let’s Start A Project

Matrix Marketing Group –Colorado

1624 Market Street, Suite 202
Denver, Colorado 80202

Matrix Marketing Group –Vermont

150 Dorset Street, Suite 106
South Burlington, Vermont 05403
(802) 435-1414

marketing automation platform

In Today's Environment, The Digital Imperative is More Important than Ever

The digital imperative is about how small and medium-sized businesses can leverage sales and marketing automation technology to survive and thrive in a down economy or a good one.

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