Websites, CTAs, landing pages, emails, and paid media all have multiple elements that determine how they perform, and sometimes even the smallest changes can increase their effectiveness. We use multivariate testing to see what design elements produce the best results.
Critical Concepts for High Performing Multivariate Testing
We make sure each element is optimized for success.
A/B testing, also known as split testing, allows us to create two versions of the different touchpoints your audience will see, such as web pages, CTAs, emails, etc. After splitting the traffic between each page, we’re able to test the effectiveness of single variables like button size, background color, and content between the two media versions to see what design produces the best results. Not only can we continue to use the winning design throughout the campaign, but we can also use the results to inform the design of other campaign medias to ensure they resonate with your audience.
Multivariate testing is another form of conversion rate optimization that allows us to test design variables within marketing media. However, unlike A/B testing, multivariate testing allows us to modify several variables to create multiple versions of the marketing collateral to help us meet your conversion goals. It’s important to note that multivariate testing requires higher website traffic to obtain accurate results.
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