Full Paid Online Advertising Campaign

Marketing Case Study

Oniqua
Denver, Colorado

Oniqua, a Denver, Colorado SaaS company, the competition began advertising on AdWords in increasing volume, and they began experiencing lower ad positions and higher competition for key search phrases. Their account was becoming far more expensive and returning less on their investment. That all turned around when Matrix Marketing Group’s advertising team took over.

Categories

Ad Layout
Ad Design
Branding
Google PLA
Google Search Ads

By The Numbers for Paid Search

Grew website traffic by 486% in 3 months by using programmatic ad buys and testing over 24 ad variants.

Learn How to Setting Up A PPC Campaign

Learn how you can start using PPC advertising to get more leads and supplement growing organic marketing efforts.

User Experience Research

In-depth keyword research, cost-per-click, and quality score ratings. 

Brand Ad Designs

We created and tested over 24 various ad designs.

Optimizing and Scaling

After the test period, we were able to determine what ad elements worked and what ad workflows generated the most leads. 

The Results

Grew Oniqua’s website traffic by 484% in 3 months by testing over 24 ad variants, programmatic ad buys, and Google re-targeting campaigns. Oniqua’s ad campaign was a success and the company was sold to IBM.