Paid Media Advertising
Our paid media advertising services can assist your organization in the implementation of scalable advertising campaign solutions designed to increase your website traffic, qualify inbound marketing leads, and sales.
Do you want to improve your paid media advertising, but aren’t sure what’s keeping you from getting the right quality score or PPC cost?
Let us help you figure out where you stand. Our team will conduct an advertising audit to determine your ad content’s current strengths and weaknesses. We can then assess areas for improvement and develop a plan to help increase your site’s visibility.
We Help Start-ups and Small Businesses Grow Efficient, Predictable Revenue Faster.
Facebook Ads Management
We will handle all your paid advertising on social media. Our Facebook ads management makes sure your ads are running and working to its absolute potential. We do all the Facebook Ads work for you. This Facebook service includes Facebook ad campaigns.
Google Ads Management
We will handle all your Google ads management, making sure your Google ads are running and working to its absolute potential. We do all the Google Ads work for you. This Google ad service includes all Google ad campaigns.
Instagram Ads Management
We will handle all your Instagram ads management, making sure your Instagram ads are running and working to its absolute potential. We do all the Instagram Ads work for you. this Instagram ad service includes Instagram ad campaigns.
Get a quote » Starts from $795 per month
Retargeting Management (Add-On)
We will handle all your Google and/or Facebook ads retargeting ads, making sure your retargeting ads are running and working to its absolute best. This service is an Add-On for our Facebook Ads Management or Adwords Management services.
Get a quote » Starts from $495 per month
Matrix Marketing Group is a Denver-based PPC digital advertising agency in Denver, Colorado that provides online marketing services to startups to small businesses.
Matrix Marketing Group has a dedicated team of professional adtech and digital marketing consultants with expertise in helping Denver businesses with their online marketing strategies and digital campaigns.
Since 2002, we are a full-service digital marketing agency, we can handle your digital marketing needs from building an SEO-friendly website to managing your social media to PPC advertising programs to providing search engine optimization to website design.
Years in Business
Clients and Projects
What is online paid media advertising?
Paid media advertising refers to external marketing efforts that involve a paid placement.
Paid media includes PPC advertising, branded content, and display ads. Paid media is an essential component of revenue growth and brand awareness for online businesses.
There are two main types of PPC:
Search engine advertising:
Advertisers bid on keywords to have their ads appear in the search engine results.
The system provides a strong indication of what the searcher is looking for, so merchants can focus their marketing dollars on the audience that is most likely to buy from them, rather than broadcasting a message to a very general, unspecified audience (as in traditional TV, radio, or magazine advertising).
Advertising on partner networks:
You can also place ads (both text ads and display ads, or banner ads) on an extensive network of partner sites.
These tend to be less targeted than ads tied to particular keywords, but they are also cheaper (i.e., have a lower cost per click). (Remarketing campaigns, however, are highly targeted, because they show display ads to a specific audience that has already visited your website.)
What is earned and paid media?
Why use pay-per-click marketing?
Here are ten reasons you should use online advertising to boost your sales.
1. It’s scalable
2. It’s measurable
3. It’s flexible
4. It’s faster than SEO
5. It’s (usually) easier than SEO
6. It’s taking over the SERPs
7. It’s engaging
8. It converts
9. It’s complementary to other marketing channels
10. Your competition is it
What is Google Adwords?
Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their ranking.
Why use Facebook Ads?
Our clients like Facebook ads because out of all the marketing channels — including LinkedIn, Reddit, Quora, and Google Search — Facebook gives us some of the most granular audience targeting options. You’ll find Facebook ads can be a powerful tactic to grow your business.
What is Retargeting Ads?
Retargeting, also known as re-marketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
What’s the Difference Between a Facebook Ad and a Boosted Post?
Facebook offers several different ad units. A “Boosted Post” is called a Page Post Engagement ad, and it’s designed to “engage” users by getting them to click, click to expand a photo, Like, Comment or Share. It is a measure of success if somebody takes one of those actions. The ultimate measure of success for the Website Conversion ad unit is if somebody buys or becomes a lead.
There’s nothing wrong with Boosted Posts, but there is something wrong with the majority of people who use it. This is because they skip the strategy portion and go straight to advertising without working through targeting, business objective, and conversion tracking. So think it through.
Matrix Marketing Group has a dedicated team of professional digital marketing consultants with expertise in helping Denver businesses and businesses all around the globe with their online marketing strategies and digital campaigns.