Paid media is an efficient way for your company to get it’s foot in the door when entering new markets, targeting new audiences, or simply trying to increase visibility. We take a data-driven approach to our paid media campaigns to ensure the greatest return on investment.
Critical Concepts for High Performing Paid Media
Reach the right audience, at the right time through paid media.
Pay Per Click (PPC) Advertising
Pay per click advertising on search engines like Google and Bing is a quick way to make it to the top of the search results page before your SEO efforts kick in. From the selection of strategic keywords to the constant monitoring and adjusting of your campaign, our team takes the time needed to make sure your campaign is successful.
Display ads, also known as banner ads, are images, video, or copy that appear in a variety of places on the web and can help you increase sales, improve brand awareness, or generate leads. Our team combines eye-catching images with persuasive text to develop engaging ads that draw in new customers and encourage them to click through to your website or landing page.
Retargeting ads, also known as remarketing ads, enable you to convert website visitors to buyers by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online. Retargeting is especially valuable because it shows your ads to people who are already familiar with your brand. From designing the ads to ensuring your site is properly tracking its visitors, we’ll take care of everything so you can take advantage of this effective advertising method.
Social Media Advertising
In the U.S. alone, more than 180 million people use social media, but social media algorithms often prevent users from seeing the organic content you publish on your company’s social media profiles. Social media advertising gives you a way to reach current and potential customers where they spend a lot of time. Our team will determine which social platforms are the best option for your company and design click-worthy ads to increase web traffic and conversions.
Programmatic advertising uses software to buy digital ads, rather than relying on humans. Programmatic advertising is a more efficient way to purchase ads because machines take responsibility of the various small tasks involved with the ad buying process, allowing our team to focus on creating better, more customized campaigns.
Learn How to Setting Up A PPC Campaign
Learn how you can start using PPC advertising to get more leads and supplement growing organic marketing efforts.
Ready to start growing your business? Let’s get the conversation started about your business, so we can learn about your challenges and goals. Send us a note, and we’ll provide you with a free consultation to see how we can help you grow profitably.