E-commerce entrepreneurs and small business owners want to boost their e-commerce sales and product taxonomy plays a big role.
Increase your sales for your e-commerce website should be at the top of your list. When did you last review your product taxonomy? It might be time.
It goes without any doubt that the e-commerce industry is growing at a skyrocketing pace at the moment and more and more people are joining it. More and more online retailers are starting microbrands.
The reason is obvious it offers promising profits. However, on the other hand, another reality cannot be overshadowed that growing an e-commerce business is not as easy as it may seem. One has to have a solid plan to get success.
Most importantly, if you want to stand out in this industry, then you should first master all the strategies and tactics that are helpful in gathering more customers and sell your products faster.
Around 41.6% of the retail sales growth in 2016 was owing to e-commerce, which rose to 49.4% in 2017, according to Stefany Zarobn, director of research at Digital Commerce 360. The following graph makes the point easier to understand.
Speaking of strategies, today, we are here to discuss the role of taxonomy in e-commerce sales and how it affects your business.
In a nutshell, if you want to know about the golden ticket to success for your business, then you need to stick with us till the end of this article and take notes of what we are about to reveal.
What Is Product Taxonomy?
Product taxonomy is basically a knowledge organization system that has two parts linked with it. The first part is the one in which the products of a similar category are grouped together. The second part is the attribute that is given to each product that falls under a particular category.
For example, kitchenware is a category, and the brand would be the attribute. Each type can have different traits that differentiate the products from one another.
The long story short of product taxonomy is that it’s a practice in which the e-commerce sellers organize their products and their catalog to make the buying process easier for the customers.
It’s more of a tactic that helps in improving the navigational experience for your customers so that they can easily make a purchase from you without getting into any complications.
Boosting Your E-commerce Sales
The e-commerce industry is quite vast, and well, the tactics to boost it are also numerous. You just have to be very creative and productive when you are thinking of a strategy that can help you in increasing your sales.
For example, a jacket store, leather skin shop, is very creative with content marketing strategies. They have a defined product taxonomy and customers can easily navigate on their website.
Easy navigation plays a huge role in boosting your e-commerce sales so you cannot miss out on this one factor. Speaking of navigation, again, this is where you need to work on the product taxonomy of your business.
In the recent research by Big Commerce, the data is taken from 53 experts of e-commerce on how to increase traffic on your e-store in 2019.
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Why Is Product Taxonomy So Important?
If you have been in the e-commerce industry for a while now, then you don’t need an explanation to this question, or you won’t ever question the importance of taxonomy because you know how organizing your products pays off later.
However, if you just stepped in the e-commerce business, then you must understand that there is a lot more to focus on other than having a professional logo design and an impressive web design.
You need to work on the organization and categorization of your products because product taxonomy can literally change the game of your business.
Whenever you get into new things, always look for how things can go upside down your expectations and be prepared for the bad days ahead. Here are a few words you should read when you mess up with your work and how to make it work.
Different Navigation Styles
You need to understand the psyche of people; you need to understand how they are going to search for a product, what terms they will use. When they want to search for products on the internet.
People use different ways, and different keywords to search for the same product and you, as a business owner, have to identify those ways and words and then apply taxonomy on your products accordingly. With the help of taxonomy, you can easily tag your content based on “type” and “product.”
Usage Based Classification
It’s more of a rule for e-commerce sales that the products are classified and grouped together based on their use. Now, what happens is that when you apply the correct taxonomy on your products, it becomes easier for your customers to find what they are looking for.
At the end of the day, it’s all about customer convenience. The more you make things easy for your customers, the more they will buy from you and how can we forget about the “word of mouth” factor here that plays a massive role in growing a business.
Index Product Details
Product taxonomy can do wonders to your business, and when we say it, we actually mean it! Most importantly, it can help you with the indexing of the essential details that are related to your products.
Proper indexing implies that your SEO game will get even stronger and well, that’s what everyone dreams of, to bring his business on top of the search engine rankings.
Your Customers Will Keep Coming Back To You
Customer loyalty can be a big win for your business, and if you somehow earn this loyalty, we can bet on the fact that you will make a fortune out of your e-commerce business. Now, this is where product taxonomy again comes in handy.
With the right taxonomy techniques, you will make it easier for your customers to locate the product they want to buy, and they won’t have to waste their time on an extensive database of products.
A better navigation experience can lead to customer loyalty and hence, that person who just bought a product from you a few days ago; he will keep coming back to you again and again whenever he has to shop online, and this is what we call a win-win situation.
Overall Verdict the Role of Product Taxonomy and E-commerce Sales
We hope you now have a clearer idea about the role of product taxonomy in boosting e-commerce sales. It’s a straightforward concept to understand, and once you work on the taxonomy of your products, you will see the changes in your business yourself, and you are just going to love the increase in your revenue!
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Michelle Joe is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences, and express herself through her blogs. You can find her on twitter: @michellejoe524