CPG Rebranding

Butternut Mountain Farm

A third-generation family-owned-and-operated sugarbush producing wildcrafted, sustainable, organic maple syrup and maple products saw a change on the horizon in the international maple products industry.

Reinventing A Multi-Generational Business

Historically, no uniform grading system among states or across borders existed until standardized labeling agreements were implemented in 2014.

The Butternut Mountain Farm family engaged in the new universal grading system and rebranded their products to leverage the fresh guidelines with a new look to express their unique brand story.

An updated website integrates the new brand with a responsive layout that optimizes content sequencing on tablets, smartphones, and laptops. Site design maps a clear path for unique users (consumers, retailers, food manufacturers) and allows web visitors to land on the content most relative to their needs.

Project Details

Identity
Illustration
Brand Strategy
Collateral
Packaging
Environment
Merchandising
Website Design

Let’s Talk

Ready to start growing your business? Let’s get the conversation started about your business, so we can learn about your challenges and goals. Send us a note, and we’ll provide you with a free consultation to see how we can help you grow profitably.