A high-fiber, good-for-you pasta, developed by Fould’s, a Chicago pasta manufacturer founded in 1885. Fiber Wise came to us in need of a way to increase sales and brand awareness.
Starting The Product Launch Process
Fiber Wise needed help to launch their new product line. We named the product, designed the identity and created the tagline. Although the FiberWise mark was primarily for full-color use on paperboard packaging, it needed to retain its strength in black and white.
For FiberWise mass-market pasta packaging, we designed two long-goods boxes (spaghetti & fettuccini) and four short-goods boxes (shells, spirals, penne & elbows). In addition, FiberWise pasta promotions-to the trade and via a consumer FSI coupon were developed and designed.
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