Fiber Wise

A high-fiber, good-for-you pasta, developed by Fould’s, a Chicago pasta manufacturer founded in 1885. Fiber Wise came to us in need of a way to increase sales and brand awareness.

Starting The Product Launch Process

Fiber Wise needed help to launch their new product line. We named the product, designed the identity and created the tagline. Although the FiberWise mark was primarily for full-color use on paperboard packaging, it needed to retain its strength in black and white.

For FiberWise mass-market pasta packaging, we designed two long-goods boxes (spaghetti & fettuccini) and four short-goods boxes (shells, spirals, penne & elbows). In addition, FiberWise pasta promotions-to the trade and via a consumer FSI coupon were developed and designed.

Project Details

Identity
Naming
Brand Strategy
Hand-Lettering
Illustration
Collateral
Packaging

Let’s Talk

Ready to start growing your business? Let’s get the conversation started about your business, so we can learn about your challenges and goals. Send us a note, and we’ll provide you with a free consultation to see how we can help you grow profitably.