Lee’s Ice Cream

In a market that’s super-saturated with premium ice creams, we directed the market expansion project for this Baltimore/Washington-based business.

Developing A CPG Branding Strategy

We designed flexible, colorful packaging and promotional collateral to differentiate 14 flavors with distinct, painterly images that underscore quality and speak to the uniqueness of each flavor.

To support deeper market penetration, we created:
Single-serve packaging
Product sampling kiosk on wheels

Project Details

Identity
Brand Strategy
Hand Lettering
Illustration
Collateral
Packing
Environment

Let’s Talk

Ready to start growing your business? Let’s get the conversation started about your business, so we can learn about your challenges and goals. Send us a note, and we’ll provide you with a free consultation to see how we can help you grow profitably.