Food Branding

Liz Lovely Cookies

Liz Lovely owners baked and packaged their amazingly yummy, gluten-free cookies at home, by hand until they were offered wholesale distribution deals that changed the game.

A Food Brand On The Rise

When UNFI proposed a West Coast distribution deal, founders Liz and Dan needed a fresh package that ran on an automatic filler. Artwork had to be flexible enough to reproduce no matter how small the print space or crude the printing mechanism.

We designed a range of identities. They selected the most dynamically radical palette and illustration. To contain the cost of package printing, we designed bags that required just one color plate change. Liz Lovely contractors worked consistently with the brand toolkit we provided to build the bold, bold brand.

Project Details:


Brand Strategy




CPG Marketing
Food Marketing
CPG Packaging
CPG Brand Identity

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