Digital Marketing Programs

SaaS Marketing case study – Trackvia

TrackVia, Denver, Colorado, helps businesses rapidly digitize and streamline their critical operational workflows and field processes with low-code web and mobile applications. TrackVia’s low-code platform combines speed and ease with powerful automation, security, and reliability.

Client

TrackVia, Inc.

Focus

Web Design
Branding
Content marketing
SEO
Influencer marketing
Social media marketing
Public relations

Results

143% increase in web traffic

84% increase in website leads

128% increase in marketing qualified leads (MQL’s)

THE TRACKVIA STRATEGY

%

Web Traffic

%

Web Leads

Increase in MQL:SAL Ratio

To remain competitive, TrackVia needed its website and content marketing to evolve. If your site looks out-of-date, chances are people will think your software is, too.

TrackVia also saw the potential inbound marketing offered to attract visitors, convert leads, and close more deals. The company wanted to develop customer relationships with its target buyers with a better connect customer approach.

Solution

 The Challenge

Challenge & Solution

To remain competitive, TrackVia needed its website and content marketing to evolve. If your site looks out-of-date, chances are people will think your software is, too.

TrackVia also saw the potential inbound marketing offered to attract visitors, convert leads, and close more deals. The company wanted to develop customer relationships with its target buyers with a better connect customer approach.

User Experience Research

A team of brand journalists interviewed TrackVia employees and customers to develop buyer personas. This information created the foundation for optimizing the TrackVia website user experience through constant monitoring and assessment of the customer journey and conversion paths.

Launching a Content Strategy

The marketing team used research data and information to start a content strategy that included persona-specific long-form blog posts, ebooks, infographics, video, and guides for the TrackVia website. These content elements are constantly generating organic visits and converting visitors into leads.

Optimizing HubSpot Software

TrackVia gave Matrix Marketing Group the keys HubSpot to optimize its SEO, sales funnels, and marketing workflows. This allows TrackVia to capitalize on multi-channel marketing programs with a real-time marketing dashboard.

The numbers

Matrix Marketing Group, Denver digital marketing agency, continuously measures TrackVia’s webpage performance to better understand what their buyers expect.

Based on regular website performance reviews, Matrix Marketing Group repeatedly makes improvements to TrackVia’s’s website experience and keyword objectives, resulting in marketing conversions and sales growth year-over-year.

  • Organic Website Traffic Increased – 39%
  • Social Following – 85%
  • Conversion Rate – 90%
  • Return Users – 77%

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Organic Web Traffic

%

Website Leads Increased

%

Marketing lead to Sales Qualified

Are you not getting the results you had hoped for with your current marketing agency?

Let the experts at this Denver marketing agency help you generate more web traffic, convert more leads, and close more sales.

Our team knows just what it takes to build and maintain a proven marketing strategy that drives high-quality leads and converts more sales.

For more information, check out our marketing services or contact us to schedule a free consultation to discuss your needs and our services.

Let’s Start A Project

Matrix Marketing Group –Colorado

1624 Market Street, Suite 202
Denver, Colorado 80202
(303) 351-1645

Matrix Marketing Group – Vermont

150 Dorset Street, Suite 106
South Burlington, Vermont 05403
(802) 435-1414