Matrix Marketing Group’s team created a consistent brand message and calls-to-actions
with offline and online channels for our worldwide custom travel adventures client. Matrix Marketing Group focused efforts on organic optimization of the website, followed by optimization of the customer demographic profiles and customer travel preferences.
Through SEO and paid advertising, Matrix Marketing Group implemented a multi-channel effort targeting potential and existing customers, launching geo-targeted campaigns aligning with an amplification strategy that included social media and email marketing activities to optimize the paid advertising spend. To help increase lead conversions, we launched a conversion optimization program that included paid media remarketing and display ads. Supporting paid ads we activated email workflows paired with 5-step outbound email campaign to increase their customer database and increase lead conversions into sales.