Planet Botanicals skincare product line is made with African indigenous fruit oils, shea butter, and aromatic flower extracts.
Promoting A Natural Niche
The Planet Botanicals products provide an effective and luxurious blend of enriching botanical ingredients for healing and nourishing that promote healthy, radiant and beautiful skin. However, the original packaging did not reflect the beneficial effects of the products or the rich narrative of the sourcing.
Through redesign and brand development, we focused consumers on the attributes of the ingredients and their beneficial effects. Collateral materials gave us room to tell the story of how the company founder came to source these ingredients from small suppliers in Africa. The new brand aesthetic is a truer representation of the products and it is carried through all promotional materials.
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