Boosting Traffic for Manufacturing Company
By auditing their website using our SEO Tool, they discovered that the site had 198 links pointing to the homepage.
The project went beyond a typical best practices SEO project, which is primarily a problem when the SEO boost from those links doesn’t flow to internal pages. Too many were pointing to the homepage.
Initiating a new navigation structure and removing some of the links pointing to silo pages while retaining the links that supported usability (such as “contact us” and support pages).
After 7-weeks of re-structuring the internal pages’ links and the homepage, most of the fresh pages and links had been re-crawled by Google’s spider. A total of 90 links had to be removed.
In a very short period of time, even with Google’s recent search update, we were able to see a significant boost in high-quality web traffic.