On-Page SEO Case Study
A North America manufacturer of CNC machines had an established website with 190 indexed pages on Google. However, the website was not generating enough search traffic to meet leads and revenue goals.
Boosting Traffic for Manufacturing Company
By auditing their website using our SEO Tool, they discovered that the site had 198 links pointing to the homepage.
The project went beyond a typical best practices SEO project, which is primarily a problem when the SEO boost from those links doesn’t flow to internal pages. Too many were pointing to the homepage.
Initiating a new navigation structure and removing some of the links pointing to silo pages while retaining the links that supported usability (such as “contact us” and support pages). After 7-weeks of re-structuring the internal pages’ links and the homepage, most of the fresh pages and links had been re-crawled by Google’s spider. A total of 90 links had to be removed.
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