Customers don’t think about channels – just what matters to them, at that moment. Our digital marketing services work together to help you stay in step with your audience at every touchpoint.
We develop integrated marketing strategies that take a full-funnel approach to marketing—establish a core foundation, build the brand at the top of the funnel, generate leads and convert sales in the middle of the funnel, and increase customer loyalty at the bottom.
We use a proven full-funnel process to capture interest in your product or service to develop higher quality sales pipeline. We paid, earned, and owned content to fill your sales pipeline with your ideal customer profile and “self-directed buyers.”
Our nurturing process is integral to a successful marketing strategy. We educate leads with content that draws them into your value proposition, leveraging marketing tech and CRM best practices.
We use a strategic process that equips sales teams to have consistently effective engagements with prospects and customers throughout the buyer’s journey.
Matrix creates segmented and targeted campaigns that drive customer adoption, retention, cross-selling, and referrals.
With over 15 years of marketing experience we have developed a deep understanding in a variety of industries.
Free download: Myth vs. Reality
Marketing attribution has been around since marketers have been trying to measure the impact of their activities. With the increase in digital advertising channels, we've seen a need for more accurate methods of measuring ROI.
Take a look at our free white paper on marketing attribution: myths vs. reality.