Marketing Services

Customers don’t think about channels – just what matters to them, at that moment. Our digital marketing services work together to help you stay in step with your audience at every touchpoint.

We develop integrated marketing strategies that take a full-funnel approach to marketing—establish a core foundation, build the brand at the top of the funnel, generate leads and convert sales in the middle of the funnel, and increase customer loyalty at the bottom. 

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Lead Generation
LEAD GENERATION

We use a proven full-funnel process to capture interest in your product or service to develop higher quality sales pipeline. We paid, earned, and owned content to fill your sales pipeline with your ideal customer profile and “self-directed buyers.”

Lead Nurture
LEAD NURTURE

Our nurturing process is integral to a successful marketing strategy. We educate leads with content that draws them into your value proposition, leveraging marketing tech and CRM best practices.

Sales Enablement
SALES ENABLEMENT

We use a strategic process that equips sales teams to have consistently effective engagements with prospects and customers throughout the buyer’s journey.

Customer Nurture
CUSTOMER NURTURE

Matrix creates segmented and targeted campaigns that drive customer adoption, retention, cross-selling, and referrals. 

Marketing Technology
MARKETING TECHNOLOGY

We design, implement, and tune your marketing and sales back-bone with the strategy, brand, creative, technology, analytics and reporting capabilities you need to transform the way your company generates revenue.

Client Logos

STRATEGY

  • Lead Generation Campaigns
  • Brand and Position Development
  • Customer Life-cycle Mapping
  • Lead Nurture Program
  • Multi-channel Development
  • Sales Enablement
  • Sales and Marketing Alignment
  • Marketing Plans
  • Channel Partner Plans

TECHNOLOGY

  • Marketing Automation
  • Email
  • Social Management
  • CRM
  • Predictive Analytics
  • Attribution Reporting
  • Optimization Tools
  • Porject Management
  • Marketing Analytics and Performance

MESSAGING

  • Content Audit 
  • Value Proposition
  • Buyer Personas
  • Ideal Customer Profile
  • Buyer Journey Mapping
  • Creative Design
  • Messaging and Positioning
  • Identity

CONTENT

  • Videos and Infographics
  • Case Studies and eBooks
  • Blog Articles and Social Posts
  • Presentations and Webinars
  • White Papers and ROI Calculators
  • Buying Guides and Product Collateral
  • Sales Guides and Playbooks
  • Website Design / Landing Pages
  • Packaging

DIGITAL MEDIA

  • Paid Search (Pay-per-Click)
  • Paid Social Advertising
  • Programmatic Advertising
  • Acquisition Email
  • Display Advertising
  • Public Relation
  • Retargeting and  Remarketing
  • Syndicated Content
  • Webinars

ANALYTICS

  • Campaign Reporting
  • Marketing Attribution
  • Dashboards
  • Business Intelligence
  • A/B Testing
  • Data-driven Analytics and Insights
  • Optimization Consulting
Manufacturing

Manufacturing
Marketing

For over a decade, we've helped manufacturing firms with faster time-to-market, shorter sales cycles, larger deal sizes, higher close rates, and more focused resources for profitable growth.
Technology

Technology
Marketing

With over 50 years of experience in the high technology sector, we help high-tech firms grow. Our agile methodology allows us to deliver services for predictable revenue growth.
Business Services

Business Services
Marketing

Since 2002, Matrix Marketing Group has been helping system integrators, consultants, and VAR's so they can focus on what they do best--serving their customers. 
Marketing Attribution

Marketing attribution has been around since marketers have been trying to measure the impact of their activities. With the increase in digital advertising channels, we've seen a need for more accurate methods of measuring ROI.

Take a look at our free white paper on marketing attribution: myths vs. reality.

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