Customers don’t think about channels – just what matters to them, at that moment. Our digital services work together to help you stay in step with your audience at every touchpoint.
We develop integrated marketing strategies that take a full-funnel approach to marketing—establish a core foundation, build the brand at the top of the funnel, generate leads and convert sales in the middle of the funnel, and increase customer loyalty at the bottom.
Matrix Marketing Group will help you develop strategic programs at all phases of the marketing funnel. Our campaigns build reach and brand at the top of the funnel generating leads. We make sure that you’re attracting your ideal customer profile (ICP). We help you prioritize buyers that are active in a buying journey and use all of the clues available to determine who might need your product or service.
Matrix Marketing Group will work closely with your team to create a marketing strategy that resonates with your ideal customer profile while speaking to your buyer's persona. Based on your ideal customer profile and buyer's persona, we’ll help you create highly sought out content that your prospects love. Developing proven nurturing campaigns to drive better pipeline conversions through lead scoring is our specialty.
We'll help you develop a sales plan that closes the gap between marketing and sales, and increase your close ratio. The biggest mistake we see is not aligning the type and amount of sales resources with the size of the opportunity. We've seen a 30 to 40 percent improvement in client productivity. Our full-funnel approach helps integrate sales with marketing programs to help you sell more product and services.
Strategy - The future of your business depends on your ability to meet the global digital transformation and increase ROI demands. Organizations must adapt to new marketing tools, content strategies, and ever-changing digital trends.
People - Our team is nimble, action-oriented and can quickly leverage real-time marketing opportunities. Everyone on the team has a clear view of the future and becomes a seamless extension of your team.
Technology - With thousands of marketing software solutions in the industry landscape, it is now, more than ever, critical to choose the software stack that fits your business best. The problem is, where do you start?