The Best Of The Best

What makes the best manufacturing blog? That can signify a rather subjective question that remains dependent on whom you ask. There are hundreds of manufacturing publications, many of which deserve acknowledgment for their unique positioning and industry perspectives. Lucky for you, though, I love digging through analytics and putting data points behind my decisions. This top manufacturing blogs list has pulled the most read, talked about, and shared websites to one location so they can duke it out for the first place spot.

You’ll find no conjecture or speculation here. This table draws on a multitude of measures to produce a complete picture of how well the best industry content writers are connecting with their readers. The criteria displayed is combined to formulate an overall score out of 100 for each blog. The basis for each category is as follows.

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1. Twitter Followers

I know, Twitter is described as being in a social media free fall. They’ve been reporting a decline in monthly active users since I can remember, but it still provides a distinct real-time value to readers. As a consumer, you are more likely to receive a response from brands on Twitter than any other social platform. There is something quite powerful about being able to connect with the people you are writing for.

2. Facebook Followers

There’s no such thing as a bigger platform than Facebook; they are the monster in the room. An influential manufacturing blog has the best potential to reach viewers and drive website visits on Facebook than any other social site. Bloggers even have the new option of using Facebook Notes to write posts directly to their followers.

3. Follower to Share Ratio

The follower to share ratio isn’t displayed below, though it is an important part of the equation nonetheless. By taking the total social reach and dividing by total social shares, you get a number that represents an ability (or lack thereof) to grab audiences attention. The higher the ratio, the better quality content, and defined target readers.

4. Social Shares

Buzzsumo is a great content marketing tool that tracks and analyzes a domain’s social shares. It is one of the essential accessories to determine what content is doing well and who are the top influencers in the industry.

5. Alexa Rank

Alexa has numerous marketing tools, including a free domain ranking system. A website’s position is measured by using a mixture of average daily visitors and web page views over the past month. The higher the combined averages, the better rank a domain receives.

6. Domain Authority

Moz Open Site Explorer estimates a domain’s search ranking authority based on a combination of backlink metrics. The domain authority score has a base of 100. More quality inbound links a website has, the greater influence it holds in search rankings.

Here are the top manufacturing blogs across a varied array of manufacturing disciplines:
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  Blog
Name
Twitter
Followers
Facebook
Followers
Social
Shares
Alexa
Rank
Search
Authority
Overall
Score
#1 Stratasys Stratasys  52,900 78,700 28,842 36,793 72 97
#2 Manufacturingnet MFG.net 26,500  1,427 53,143 44,824 73 93
#3 thomasnetThomas 14,500   3,500  22,419 7,511 77 89
#4 MadeInAmericaMAM  15,900  114,500  84,064  408,900 38 82
#5 ACLACL 26,700  17,200  11,886  80,267 58 81 
#6 AmericanMFGAM 10,500 52,000 83,400 366,700 51 77
#7 MFGInnovation MI 4,500 8,500 4,402 2,997 77 76
#8 CerasisCerasis 10,800 1,025 62,760 74,225 43 72
#9 ShopfloorShopfloor 40,300 27,900 9,322 382,000 57  70
#10 RethinkRR
15,800 6,150 2,907 134,000 64  65


What do you think?

These are exceptional examples of successful manufacturing blogs. That doesn’t mean I’ve uncovered every thriving work of fabrication art. Do you think there is a blog I missed? Did I avoid a popular manufacturing discipline? Is there an organization, association, or group of industry leaders that deserves to be listed? Drop a line in the comments with details about where to find my next manufacturing inspiration.

Related Reading: 10 Things To Include In Your Manufacturing Marketing Strategy

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