Saas Marketing Case Study
TrackVia helps businesses rapidly digitize and streamline their critical operational workflows and field processes with low-code web and mobile applications.
TrackVia saw an 84% increase in marketing qualified leads (MQL’s) to sales qualified leads (SQL’s) by creating an integrated digital content strategy and better sales funnels.
They also realized a 68% increase in website leads because of on-page SEO tuning and increasing their head and long-tail keywords tied to their industry and published content.
The TrackVia Strategy
To move beyond its competitors, TrackVia needed its website and content marketing to evolve. If your site looks out-of-date, chances are people will think your software is, too.
TrackVia also saw the potential inbound marketing offered to attract visitors, convert leads, and close more deals. The company wanted to develop customer relationships, and target buyers with a better connect customer approach.
User Experience Research
A team of brand journalists interviewed TrackVia employees and customers to develop buyer personas. This information created the foundation for optimizing the TrackVia website user experience through constant monitoring and assessment of the customer journey and conversion paths.
Launching a Content Strategy
The marketing team used research data and information to launch a content strategy that included persona-specific long-form blog posts, ebooks, infographics, video, and guides for the TrackVia website. These content elements are constantly generating organic visits and converting visitors into leads.
Optimizing HubSpot Software
TrackVia gave Matrix Marketing Group the keys HubSpot to optimize its SEO, sales funnels, and marketing workflows. This allows TrackVia to capitalize on what is working in real-time.
Matrix Marketing Group, Denver digital marketing agency, continuously measures TrackVia’s webpage performance to better understand what their buyers expect.
Based on regular website performance reviews, Matrix Marketing Group repeatedly makes improvements to TrackVia’s’s website experience and keyword objectives, resulting in marketing conversions and sales growth year-over-year.
- Organic Website Traffic Increased – 39%
- Social Following – 85%
- Conversion Rate – 90%
- Return Users – 77%
Organic Web Traffic
Marketing lead to Sales Qualified