Integrated Recruiting Campaign

University of Denver

As colleges and universities strive to boost enrollment. So they need a strategy that differentiates themselves. That’s where we come in. Over the last two decades, Matrix Marketing Group has developed and delivered in the training and higher education space.

We’ve met their students, eaten in their dining halls, and uncovered their differentiators. This breadth and depth of clients give us a unique perspective on higher education marketing. We know what works, and what doesn’t.

A full suite of collateral material was designed and developed for University of Denver International School of Business.

The Project

Working closely together, our creative and media teams launched a fully integrated media campaign that included a brochure, several postcards, and banners that supported admissions events for its graduate, transfer, and international audiences.

Matrix also worked with the enrollment team to roll out a completely new admissions communications suite.

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