Integrated Recruiting Campaign

University of Denver

As colleges and universities strive to boost enrollment. So they need a solid marketing strategy that differentiates themselves. They need and marketing agency that understands marketing for a university.

That’s where we come in. Over the last two decades, Matrix Marketing Group, a Denver marketing agency, has developed and delivered in the training and higher education space.

We’ve met their students, eaten in their dining halls, and uncovered their differentiators. This breadth and depth of clients give us a unique perspective on higher education marketing. We know what works, and what doesn’t.

A full suite of collateral material was designed and developed for University of Denver International School of Business.

The Denver Marketing Project

Working closely together, our creative and media teams launched a fully integrated media campaign that included a brochure, several postcards, and banners that supported admissions events for its graduate, transfer, and international audiences.

Matrix also worked with the enrollment team to roll out a completely new admissions communications suite.

Marketing in university requires a custom approach focused on several archetypes, personas, and student selection paths.

This project was part of the University of Denver’s marketing plan for the University in the International Business School. A marketing strategy for the University of Denver’s Josef Korbel School of International Studies focused on traditional students and non-traditional students.

Unleash Your Marketing Potential

Are you not getting the results you had hoped for with your current marketing agency?

Let the experts at this Denver digital marketing agency help you generate more web traffic, convert more leads, and close more sales.

Our team knows just what it takes to build and maintain a proven marketing strategy that drives high-quality leads.

For more information, check out our marketing services or contact us to schedule a free consultation to discuss your needs and our services.

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