A fast website is essential and if you use Google Analytics you can boost your website performance.

Google Analytics seems intimidating at first glance. But you need to understand how it can help you drive more quality traffic, capture more leads, and build a fast website.

Want more high-quality web traffic and leads?

Over 70% of clicks go to organic searches that rank on the first page of Google.

Ranking on the first page of Google can be the deciding factor in making your business thrive online. You probably already know that, right?

To know what is going on with your website, you must depend on insights gained by using some analytical tool that reveals what its strengths and weaknesses are. 

Matrix Marketing Group Speed Test
Matrix Marketing Group

You need to shoot for a 5 second loads time and then 3 seconds. What’s your website’s load time? How about the bounce rate?

If you are not seeing results like these it might be time for a website redesign.

By using Google Analytics or some similar tool, you can track visitor movement on your website not only from organic searches but also from offline sources and sources as divergent as the internet of things. 

Besides, you can closely track how much time they spend on the website including specific pages that point to its quality as well as what kind of content they liked and the keywords that drove them towards it.

Gathering information might be easy, but to make its proper use can be quite challenging.

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The amount of data that you must handle can be overwhelming because you would be flooded with information that you must have the skills to segregate for analyzing. 

It points to the fact that you must be aware of the importance of various kinds of data and which combination of data would be useful for you. 

Unless you know about the usefulness of the data type for your website, you could find it extremely difficult to make good use of it.  

In this article, I will discuss some data pieces that play a stellar role in driving the SEO campaign towards its success. It will help to understand how data helps to understand the campaign performance parameters.

Know about potential new markets

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The traffic data that you assimilate can be broken down according to the geographical areas that clearly paint a picture of the existing markets as well as potential markets that you can tap into.

By using the data, you can analyze the new markets to determine its potential and then decide how much it would be worth to make efforts in exploring it.  

Companies that are eager to expand their footprint in new geographical areas would find such data analysis most helpful. If needed, you can go back to the table to gauge the possibilities of the new markets and then set your focus on any selected one that matches with your business objectives. 

Maybe, the information will be an eye-opener because you would have never known about the markets had data analysis not revealed it. 

Over 70% of clicks go to organic searches that rank on the first page of Google. Click To Tweet

Identify channels that assist in the conversion

Traffic is indeed important, but unless it leads to conversions, it does not make any business sense. After all, earning revenue is what matters most in any digital marketing campaign. 

The Google Analytics tool has a special feature of data attribution point included in the ‘model comparison too’ which plays a critical role in identifying the channels that are not only driving traffic but also assisting in conversion. 

By looking at the data, you come to see how from the time of first interaction to the last interaction, how each channel facilitated the process of conversion.

The information helps to identify the weak channels and depending on your understanding of the situation; you can take measures to improve its effectiveness.

Study Your Bounce rate 

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The rate at which visitors drop-off a website is the bounce rate and any analytical tool helps to determine the bounce rate. The longer visitors spend time on websites.

The better its prospects of ranking because search engines consider the time spent on websites as a signal for its quality which equates with the ability to draw crowds and hold their interest. 

On the contrary, when visitors drop-off a site just after having a sneak peek of a page it shows that the website was not attractive to them may be due to poor quality and it can affect ranking negatively.

When most visitors drop-off the site after visiting a single page, it is a sign that the page needs better optimization. 

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Pointer for content quality

Among many reasons that contribute to the bounce rate, the experts at Joel House Search Media Canberra believe that the most important one is the content quality because no matter how attractive and user-friendly the page design might be if the content is not of the right quality, it would drive away visitors. 

When investigating the pages that experience a high bounce rate, you must try to understand the lacunae in the content and make suitable improvements so that not only it helps to improve engagement but also conversions.

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average.  Click To Tweet

Discover traffic sources with Google Analytics

Google analytics provides various data about web traffic that helps to examine multiple dimensions about the nature of traffic and its origin.  

The data analysis provides insight into traffic coming from organic searches and the volume of traffic that comes from paid searches.  The trend holds immense potential for developing future strategies as you can understand the strengths and weaknesses of the channels that drive traffic. 

The information should be useful for paying proper stress on the respective area of traffic generation. You get a clear picture of how much your organic effort is paying and what returns you get by spending on online advertisements. 

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TrackVia also saw the potential inbound marketing offered to attract visitors, convert leads, and close more deals.

Understand customer behavior

You must provide the best user experience at all times by knowing how the visitors interact with the website. It means that you must have an idea about user behavior on your site and know what things they like and what they dislike. 

By relating it to the performance of the website, it is possible to understand what kind of changes might be necessary to meet the user expectations in a better way.  

Knowing which advertisements are driving more traffic and which content is working well to drive organic traffic, you can recast your SEO strategies for better performance.

You can also gather information about the traffic that flows from the social media channels and can take steps for improvement.

Leverage the pages that draw most attraction

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Online marketing is about gaining visibility and grabbing attention, and by looking at the data obtained about the time that visitors spend on the web pages, marketers can get direction about the efforts needed to improve the data. 

It helps to pay special attention to the pages that draw the most attraction, and proper data analysis helps to review traffic levels together with its sources and even the time that visitors spend on the pages.

All the information put together should help marketers to improve website conversions.

Mobile or Desktop – set your priority

Google Analytics data reveals the traffic generation based on devices as you will know the traffic volume that comes from desktops and what comes from mobile devices.

The data will point out how important it is to pay attention to mobile data because the major traffic flows from it.  

You must develop more aggressive strategies for mobile users because their number has already overtaken the number of desktop users.

Paying more attention to mobile users will lead to better conversions because that has been the trend, and now you know your priorities backed by reliable data. 

Identify effective target keywords

Keyword performance is at the top of the minds of marketers because target keywords are still one of the most important traffic drivers. To know which keywords people are using most to visit your website, you must use the data available from Google Analytics. 

As it is important to know what keywords searchers are most fond of, it is also important for marketers to evaluate how useful those keywords would be for them. 

With the right head and long-tail words, you can see results like this. Matrix Marketing Group, a Denver digital marketing agency, works with manufacturing clients. They targeted the keyword Colorado Manufurters. Look what it got them top for Google with a featured snippet.

matrix marketing group denver

All this is now very easy because you can know every detail about keywords by analyzing the data obtained from Google Analytics. It will also show the keywords the conflict with the keywords that you intend to rank for and the most popular ones. 

Make use of Google Search Console

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To capture the bigger picture of organic data, it is essential that you integrate Google Search Console with Google Analytics so that data flows from the former to the latter. 

Google Search Console captures all data about organic traffic, and the integration will only add to the delight of marketers who can access a treasure trove of traffic data of all types from organic to paid traffic. 

The data that flows from the Google Search Console fortifies the information base of marketers as they come to know about keyword performance and what triggers clicks on your website after users spot it in the search results page.

Wrap Up about Google Analytics

Google Analytics provides a wide range of data of numerous types, and you must make use of all relevant data types to reinforce your marketing efforts. 

Looking only at a single component could be misleading as you could miss the bigger picture or even some bias might creep in during data analysis that can distort the results and create confusion. 

While data related to users is important, data pertaining to the sessions that point to engagement activity and pages per session viewed by users convey a lot of important information that marketers should never miss.

What does WordPress sites, web browsers, page loads, browser caching, image files, tag manager, shared hosting, page speed, gzip compression, an HTML document, caching plugins? I could go on, but you get my point—right? They all have something to do with SEO and website improvements.

Look into Google Analytics and Google’s Pagespeed Insights to help you improve your site. Image file sizes impact site loads and reducing the number of images will result in a site that loads faster.

Therefore, never look at only one thing but expand your vision to take advantage of gaining insights into all aspects of SEO marketing by exploring the power of analytics to the fullest. 

We’re listening.

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Sujain Thomas is an experienced blogger who has written articles for several renowned blogs and websites about various uses of social media to engineer more business traffic on business websites.

General FAQ’s

What is a bounce rate on Google Analytics?

The bounce rate is the percentage of single-page visits (or web sessions). It is the percentage of visits in which a person leaves your website from the landing page without browsing any further on the site. Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website.


How do you calculate the bounce rate?

Your Bounce rate is calculated by the total number of one-page visits divided by the total number of entries to a website for a specific period.


What is a reasonable e-commerce bounce rate?

Typically, a bounce rate in the range of 26 to 40 percent is considered excellent. Bounce rates from 41 to 70 percent are about average, and anything higher than 70 percent should review the quality of web traffic and on-page content. Your bounce rate depends on many factors and varies from industry to industry.

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