For some website design inspiration, we’ll look at 6 web design mistakes and then how to fix them.
Are you looking for some website design inspiration? If so, well, you are in the right place.
What is the first thing a potential prospect notices about your company? Your website! Although it might sound far-fetched, more and more often users judgment of a company’s performance is based mainly off of how well-made, effective and efficient the company’s website is. Investing the time and finances necessary to create a website that will tell your story and attract new customers, has become an imperative.
When we talk about a well-designed website, we’re not just talking about how good it looks, but also how well it functions. Your window of opportunity to make a positive first impression only lasts about a minute or two, and once the user clicks away, it’s quite unlikely they’ll be coming back. So, without further ado, here are the most common mistakes businesses make when it comes to their website and how to avoid them.
1. Website design inspiration: Your website is too slow
One of the first things people notice when browsing your website is how long it takes for it to load. Living in today’s fast-paced, modern world has shortened everyone’s attention spans and made us more impatient than ever.
Requirements have become so strict that if a page takes more than three seconds to load, it is considered slow, which irritates users and causes them to bounce. Furthermore, according to a statistic from DesignAdvisor 47% of users believe that a website shouldn’t take more than two seconds to load!
One of the main reasons for this is that people associate how fast your website is with how professional your company is on the whole. In the world of web design, speed and trust truly do go hand in hand.
Loading speed does have an impact on a website’s SEO. In 2010 Google officially introduced site speed as a ranking factor. If all that wasn’t enough, the speed of your website also influences conversions. You can test your website speed insights here.
As we’ve mentioned earlier, if your website takes a long time to load, people will not only click out in a matter of seconds but will also likely avoid your website in the future.
These people are your prospective clients and driving them away automatically kills any prospect of a sale. All of this should be more than enough to convince you that your website’s loading speed is not something you can afford to neglect. Read more about increase website traffic.
2. Your web design isn’t responsive
This is an important website design inspiration responsive web design is an approach to the design which ensures design elements are rearranged accordingly depending on the screen size of the device on which the site is being viewed. This means that a website “responds” to whether the user is viewing the site on a mobile phone, tablet, or laptop by making the appropriate changes so that its contents are displayed without any issues.
The reasoning behind this approach is that more and more people are browsing the internet on their mobile phones and tablets, so making sure web design reflects this has become imperative. Surprisingly enough, even though it’s 2019 and mobile use has been on the rise for a number of years, many websites are still struggling with mobile optimization, and prioritizing it could still put you ahead of the competition.
By making your website responsive, you’re showing that you care about your customers, and making everyone feel included, regardless of what kind of device they’re using. This indicates that you are willing to put in the effort, increasing the likelihood they’ll come back. So, instead of risking it, make sure you invest in the responsiveness of your site.
Other than responsive design, “mobile-first” is a popular approach for ensuring a seamless mobile experience is guaranteed. It starts with designing an initial version of the website with mobile screens in mind and then expanding and adapting it to larger screens. Due to their small size, mobile phones are the most restrictive devices to design for, which is why it makes sense to start there.
The primary difference between mobile-first and responsive web design is that the former begins with a website which performs best on mobile screens and then adapts it for viewing on other devices.
While responsive design aims to treat all devices as an equal, the mobile-first design makes sure the 53.64% of users currently accessing the internet via mobile have nothing to complain about, while the rest of the users certainly have full access to the website, albeit a slightly less tailor-made one. This is an important website design inspiration!
3. You aren’t paying enough attention to web fonts
Typography accounts for 90% of website design, so paying close attention to the web fonts you use, and how you use them is crucial. Many businesses opt for fonts which are difficult to read, simply because they’re visually appealing. Attractive design should not come at the cost of legibility. Most users scan content instead of reading it word for word, or, to be precise, they only read about 28% of the words, so your content should always be scannable.
Another web design mistake both small and big businesses are guilty of is using too many different font styles on the same page. People often think that using different kinds of web fonts for different purposes will “spice up” a website.
While creativity is always encouraged in design, it’s important to think from a practical standpoint. Experts recommend using 2 to 4 typefaces throughout your website. Anything above that is likely to distract users and make a site appear disorganized and confusing. Sticking with the same couple of fonts across all the pages helps create an air of consistency, and the design comes off looking more professional.
4. Your content is subpar
Powerful content has the power to set you apart from competitors. It will provide you with the opportunity to tell your company’s story and help you create lasting relationships with members of your target audience. Engaging, well-written content gives an impression of authority and professionalism — a factor which can determine whether your visitors stick around and return to the website in the future.
Apart from that, content is also crucial because it plays an increasing role in how well your company ranks in search results. Optimizing your content properly will help increase your search engine visibility, attracting more and more customers daily.
Furthermore, it gives you an opportunity to use interlinking so that your readers can easily jump from one piece of content to another. Content can affect your standing in search results as well. Paying attention to quality, relevance, structure, and length is important in these regards.
Ideally, you should aim for content that will make your company stand out. The best way to go about this is by delivering well-researched, high-quality pieces. Additionally, always identify your target audience to ensure that you’re creating content that they specifically would find value in and enjoy reading.
Finally, proofreading is vital. Once a piece has been written, it should pass through a detailed editing process to eliminate any grammar or spelling errors. These sorts of mistakes can end up cost your business plenty of money.
5. Navigating your website is difficult
When a user visits a website, they want to find what they’re looking for quickly and without too much effort. If your website’s navigation resembles a labyrinth, rest assured that most of the people who visit won’t stick around for long.
The first thing to consider when optimizing your website’s navigation is making sure that it is consistent throughout. This includes the use of colors and designs so that visitors will have no problem intuitively finding their way from one page to another.
Secondly, simplicity is vital. You might think that the more complex your site is, the more eye-catching it will be, but when it comes to navigation, this is far from true.
Enabling your audience to find what they’re looking for in a matter of seconds is always far better than causing them to get lost in the clutter.
My website design inspiration tip for your navigation menu should not be hidden. If a user has to hunt around for it, this will increase the odds of them leaving and moving on to a site where they can access information of interest more easily. By making navigation through your website difficult, you risk losing your prospective audience, which can end up affecting your profit in the long run.
Navigation plays such an important role in website design that it’s led to the development of navigation especially tailored for mobile users — so-called thumb-friendly navigation. This type of navigation makes it easier for people to browse the internet while using their mobile phones and, as mentioned earlier, this encompasses a fair amount of internet users today.
6. You’re neglecting SEO with your website design inspiration
In today’s highly competitive market, it is essential that you maintain a consistent online presence. This is an essential website design inspiration for SEO.
When was the last time you looked at your on-page SEO and off-page SEO metrics? It’s easy when you use Google Analytics.
Prioritizing SEO is the best way to go about this as it ensures that your company will rank at the top of the search results for a given keyword related to the information you’re providing or the type of products or services you’re selling.
Depending on your industry, competition can be cutthroat to the point where the absence of a company on the first page of Google’s search results makes it virtually non-existent to consumers.
This is why our website design inspiration tips and SEO go hand in hand, and more and more web designers are starting to create websites with SEO in mind. By integrating SEO into your web design from the get-go, you’re also cutting down on other marketing costs. If your site is showing up on the first page of search results, this significantly decreases your need for investing in other forms of marketing.
Furthermore, if your website is the first one to appear when searching for something, users are led to believe that your website is the best place to find the service, product or information they’re searching for. This kind of visibility is very valuable since studies show that the first position in search results gets as much as 33% of search traffic. The moral of the story, good website design inspiration, good web design, and SEO go hand in hand.
So did this post about website design inspiration help you think of things you might have missed or not thought of?
If you want your company to increase its online presence, and need some website design inspiration start by focusing your attention on high-quality web design is an absolute must. Firstly, you should always make sure that your website is fast to avoid people clicking off.
Secondly, ensure that it has a responsive web design, so your audience can browse it from any digital device. Finally, you should always use easy-to-read fonts, make sure the quality of your content is high, that your website is easy to navigate through and SEO friendly.
While these tips may seem intuitive at first glance when it comes to web design it’s easy to get lost in the details and not see the forest for the trees. There’s nothing worse than realizing your online venture is under-performing as a result of something which could have easily been fixed, or better yet foreseen and avoided in the first place. If you’re starting out, don’t be afraid to take your time during the planning stage.
I’ve compiled a list of 6 common mistakes, with website design inspiration, and created some ideas about how you can leverage this website design inspiration.
Most issues are much easier and less costly to deal with when addressed before the design has been finalized. While it can be tempting to get your website off the ground as soon as possible keep in mind the value of a well-thought-out final product in the long run.
These six mistakes serve as a great first-aid checklist if your existing website isn’t operating as well as you expected it to. Don’t get discouraged as, more often than not, the hardest part of fixing the issue is pinpointing it.
Remember, websites, when designed well, are meant to combine beautiful visuals with superior usability. It’s a delicate balance, but once achieved it allows your website to serve as an accurate representation of your business online, and a powerful digital marketing tool.
Thinking about a website redesign project? Remember, clean designs are critical for your web design project. I’m not just talking about the visual appeal but the content and technical aspects as well as SEO.
Hristina Nikolovska, is the Marketing Manager at SEO Tribunal, part of Tina’s daily engagements involve raising awareness of the importance of digital marketing when it comes to the success of small businesses. As her first step towards this journey was in the field of content marketing, she’s still using every opportunity she gets to put her thoughts into educational articles.