REDESIGN YOUR WEBSITE

MATRIX MARKETING GROUP GUIDE SERIES

Redesigning your website on WordPress means getting more than a new look. It’s about having a CMS platform running on one of the most flexible, powerful, and smart ways to publish content online is by using WordPress software powered by the Genesis framework. Let’s walk through the process to get you started with your website redesign project.

When you are thinking about redesigning your current website you need to consider all the elements. It’s more than just a beautiful new look. It’s about the customer experience (CX) and the user interface (UI). It’s about generating more traffic, getting more leads, and ultimately more sales. You want a website that gives your visitors what they are looking for when they want it.

Planning Helps for a Better Design

Begin by taking a step back and looking at the larger picture. What is it that you want to achieve? A great plan will make for a smooth process along the way.

Map Out Your Goals

Draft a blueprint for redesigning your website. An effective redesign is about the customer experience (CX) and your new look; but it is also about driving more visitors, leads, and customers. This worksheet will help you with your goals for your website redesign.

Website Redesign Budget

Before you begin your website redesign project, you must decide what your budget will be. Think about how much time it will take and what resources you will need to get the project completed. Use this guide to help you.

SEO Tuned Websites

Your website is at the hub of all digital and online company activity. We’ve been working with companies like yours to create a website environment to drive traffic, leads, and conversions. Your website is developed with your customers in mind but also tuned to search engine optimization (SEO) search algorithms. Download this guide to help.

Who is the Project Lead?

Decide between a web design agency familiar with building excellent websites versus your in-house team who knows you.

Working with Your In-House Team

You might have a web designer or developer in-house, our Web design team works seamlessly with your in-house team to help you extend your capabilities and get things done.

If you are ready to invest a more significant sum of money in getting a fully customized Genesis theme built for your website, you should consider hiring a Matrix Marketing Group developer with extensive experience working with the Genesis Framework.

“Matrix Marketing Group makes great things happen. They are consummate professionals whose attention to detail & willingness to go the extra mile is valuable in helping us re-launch under our new name.”
– Joe Cruz, President and CEO
Dorado Products

SEO Tuned Websites

Your website is at the hub of all digital and online company activity. We’ve been working with companies like yours to create a website environment to drive traffic, leads, and conversions. Your website is developed with your customers in mind but also tuned to search engine optimization (SEO) search algorithms. Download this guide to help.

Why Use WordPress CMS Platform?

WordPress CMS platform running on one of the most flexible, powerful, and smart ways to publish content online is by using WordPress software powered by the Genesis framework. Genesis is Search Engine Optimized (State-of-the-art code and smart design architecture mean search engines see your content) with State-of-the-Art, airtight security.

One Design Fits All Your Needs

With responsive design, your mobile visitors will return to your website that fit right on their device and is easy to read. That means you need a mobile experience that’s easy to use — The WordPress Platform does that right out-of-the-box.

How does HTML5 enhance your site? First, it’s the new code standard, which will make your site compatible with future changes to the web. Secondly, it will ensure cross-browser compatibility. HTML5 makes your site mobile-friendly by being responsive, and it will improve your site’s ability to deliver audio and video. And it’s completely extensible — want your site to behave like an app? Go for it. Simply put, HTML5 is your site’s ticket to a truly state-of-the-art design.

WordPress Website Security

Launching your website live is one thing. But keeping it live, and free from hacks and malware, and protected from DDoS attacks, and off blacklists … well that’s quite another thing.

The first step in considering website security is to determine what your host already includes. There is no reason to double-pay for the same coverage. The next step is to assess where your host isn’t covering you, and ensuring that you have the coverage you need for peace of mind. It’s one thing to have daily malware scans on your site; it’s quite another to have a security firm on retainer to respond and remove malware within four hours.

High-performance tuned SEO

Search Engine Optimization is critical for your users to find you. Genesis is Search Engine Optimized (State-of-the-art code and smart design architecture mean search engines see your content). It flags poor SEO practices. No meta description? Not enough keywords (keyword density)? We’ll let you know so your page’s performance is running at its best.

One System For All Your Needs

We’ve been recommending the Genesis Framework by StudioPress for over 10 years, and we’re not about to stop. StudioPress and the Genesis Framework powers more than 500,000 websites.

Genesis is built on clean, efficient, rock-solid code, and the developers at StudioPress have built an impressive and versatile portfolio of child themes to lay on top of the framework.

Matrix Marketing Group’s understanding of the software industry combined with their expertise in value proposition and web development strategies provides us with the necessary skills to take the company to the next level.”

– Cliff Pulis, president of Profitware.

Starting a Website Project?

Maybe you don’t need to write an RFP after all. Give us a call at 303-725-5759 to discuss your new website requirements. We can talk you through the process. If writing an RFP is definitely in the cards for you send us your RFP to info @ matrixmarketinggroup.com.

Let’s Talk

Ready to start growing your business? Let’s get the conversation started about your business, so we can learn about your challenges and goals. Send us a note, and we’ll provide you with a free consultation to see how we can help you grow profitably.

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